Innovative collaboration: Art on 10,000 public screens across Germany

The media company CITTADINO supports young artists in collaboration with RPR ART. Since the end of May, works of art have been shown on digital screens at airports, shopping centres, roadsides (large digital screens), and motorways in Germany. With over 10,000 digital screens, Cittadino is one of the leading media providers in Germany.

The digital art was developed for Cittadino and selected by art historian Dr Ruth Polleit Riechert. The artists include Bernhard Adams, master student of Katharina Grosse at Kunstakademie Düsseldorf and Raphael Brunk, master student of photo artist Andreas Gursky, also at Kunstakademie Düsseldorf.

“We are delighted that we can give young artists a platform. Their innovative art and our pioneering technologies go well together”, says Simone Podlich, Head of Media Sales at Cittadino.” With its digital touchpoints, Cittadino reaches around 350 million contacts per month and over 60% of the total population (according to Public Private Screen Study 2019), making art accessible to many people in public spaces.

“The artists Bernhard Adams and Raphael Brunk are developing a new form of art in public space on a digital basis, and are thus adding a new expression to street art,” says art historian Ruth Polleit Riechert, whose goal is to make art more accessible for everyone. “It distinguishes Cittadino for being involved in this progressive development and for making its technology available to the artists”.

Contact RPR ART:
Dr. Ruth Polleit Riechert
Ölmühlweg 33C
D-61462 Königstein
Email: rpr@rpr-art.com
Cell: 0049-173-6730052
www.ruthriechert.com

Contact Cittadino:
Simone Podlich
Phone: 0049-211-90295443
Email: Simone.Podlich@Cittadino.de

Cittadino is one of the leading media providers in Germany.
RPR ART is an art business that helps people navigate the art world and makes the art market more transparent by creating innovative art presentation formats.

This release was published on openPR.