Press release
MK charity goes crackers for Christmas
Advent of Change Christmas Crackers available in John Lewis
The feel-good festive range has been revealed in partnership with John Lewis by the non-profit social enterprise, Advent of Change, which pioneered the UK’s first advent calendar with a charity behind each door.
Toybox will feature behind a door in two of the advent calendars on sale: the children's advent calendar and the premium advent calendar, as well as inside the Christmas crackers. Not only does this raise much needed funds for the charities involved, but the products are all completely recyclable from the ribbons on the crackers to the packaging used for warehouse distribution.
Toybox is proud to join the Advent of Change movement which has already raised more than £25,000 already since launching in the John Lewis instore Christmas displays this autumn.
About Advent of Change
Advent of Change began with founder Kristina’s idea to reverse the consumerist nature of Christmas and bring back the giving spirit, but it quickly captured the imagination of many others.
The innovative social enterprise caught the attention of John Lewis and Partners, who will again be stocking the calendars in stores and online this year.
Dan Cooper, Partner and Christmas, Gift Food & Experiences Buyer, said: “In my role, I get to see some really interesting and exciting new products, but Advent of Change really stood out to me as an incredibly innovative way of giving back during the festive season.”
Advent of Change has also secured a number of exciting endorsements from household names such as Richard Branson, Joanna Lumley, Greg James, Lawrence Dallaglio and has even received an award from the Prime Minister for it’s outstanding contribution to charity and the community.
By the end of 2019, Advent of Change had raised £300,000 for its chosen charities, and after a particularly challenging year for the sector, its founder, 28-year- old Kristina Salceanu from Warwickshire, hopes to raise the same again this year for 48 amazing charities. She said: “It’s been a challenging year for the charity sector which is facing losses of £10bn due to increased demand for services and lost fundraising income due to the Covid-19 pandemic. One of the main reasons I launched Advent of Change back in 2018 was to enable people to donate to multiple charities with one purchase, helping a number of different causes, and this is needed now more than ever.
We aim to create the world’s kindest products and are delighted to announce more products that will support more charities for 2020. We are extremely proud to be representing Toybox with our products.”
Open up to change this year - The Advent of Change range is available to buy online via the Advent of Change website adventofchange.com and John Lewis & Partners.
The Toybox Charity
Challenge House
Sherwood Drive
Bletchley
MK3 6DP
gemma.gibbard@toybox.org
About Toybox
Toybox started working in Guatemala City in 1992, and is still there today, working with children who have been plunged into the chaos of living or working on the streets. From working in one country, with one partner, the organisation is working in seven countries with eight partners.
The charity is committed to ending the global injustice of children living and working on the city streets. It helps children marginalised and abused by those who should protect them and works with local organisations who are best placed to help find the most appropriate ways to prevent and help children escape from a life on the streets. Toybox works in El Salvador, Bolivia, Guatemala, India, Nepal, Sierra Leone and Kenya.
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