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PR-Wiki: Important terms about PR, online marketing and market research

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Communications Audit (© photon_photo / Fotolia.com)

Communication Audit

A communications audit is one of the most important things that you can do for your company. Every company needs to improve in some areas, and ensuring that your...

Above The Fold

Above the fold is a term that describes everything on a web page that is above the bottom of the screen . The term can also be used to describe anything that appears on the first page of the...

Financial PR

In many larger organizations, especially major corporations that supply products around the world, there are several departments within the public relations department. One of the departments may...

App Store Optimization

If you want to promote an app then this is a process that has many similarities to promoting a website but also many differences. Some of the same things that work with promoting a website – such...

CMS - Content Management System (© Tumsasedgars - Fotolia.com)

Content Integration

Content integration refers to the ideas, assumptions, practices and great that are centered around reusing and adapting content from a core storage system for different uses and on other...

Conversational Commerce

Conversational commerce allows a company to deal with customers and leads directly in order to answer questions, make sales and much more. Find out why 2018 may be the ‘year of conversational...

Dayparting

Dayparting, or the daypart, is a term that used to refer only to the parts of the day divided by the broadcast television and radio industry. But today, that term refers to more than just...

Marketing Campaign

A marketing campaign is the most effective strategy that a business can have for improving visibility, increasing customer loyalty and improving conversions and sales. Building a marketing...

Media Interview

The news media is largely responsible for shaping the public’s opinion on virtually everything from issues concerning their well-being, to the products that they should be using. Having a basic...

Keyword Stuffing

If there’s one thing any business that markets on the internet should avoid like the plague, it is keyword stuffing. Though it was once a popular and highly effective practice, today, it will get...