Press Releases from Admixer Technologies (4 total)
Case study: How to define and reach the audience in a post-demographic age
The digital economy has created an explosion of data. The increase of data points has generated a bunch of pathways and signals that can expand targeting possibilities for brands.
Specifically, advertisers could go beyond standard demographic segmentation, like “female 25-34”, and use more sophisticated approaches to determine target audiences. What defines audience groups in 2019 is their online behaviour, the way how they interact with content, promo materials, and brands’…
Admixer.Network Releases oRTB Demand
Admixer.Network has announced the launch of the oRTB demand. Now White Label .Network owners will have an opportunity to monetize their inventory through programmatic.
Previously, the platform supported only direct ad campaigns and campaigns with tags for external sources. With rolling out the update, it will also allow adding of external DSPs via oRTB protocol. oRTB, is a way to buy and sell ad impressions through real-time programmatic auction.
Launching…
The Renaissance of Advertising Networks
Programmatic, called a few years ago as “the apex of advertising technologies,” is a rapidly growing market expanding 20% a year on average. eMarketer forecasts its growth will reach $68 billion by 2020.
But, despite irresistible market growth, the participants of the programmatic ecosystem face multiple problems, which may lead to new market configuration and combined selling models sooner or later.
What goes wrong?
Programmatic bottlenecks are lying on the surface for…
Connected TV Advertising Trends in 2019
Consumer behavior becomes the ultimate driver behind the evolution of the TV ecosystem. Following consumers’ habits, TV advertising shifts away from traditional TV, desktop, and mobile. New home for TV ad is CTV – connected video devices, like smart TVs, boxes, sticks, and devices streaming content via broadband.
Last year CTV disrupted the way video advertising is served. How exactly will it influence this market? CTV can help make the ads…
