Press Releases from IziCwe (7 total)
Brand Germany powers ahead to World Cup Victory in Nation Branding
When the final whistle was blown at the FIFA World Cup™ 2006, the president of the world’s largest sports brand, Joseph Blatter, summed up the event by saying, “This was the best World Cup of all time. Never before has an event been presented in such an emotional and global manner.\"
Blatter said the enthusiasm for the Germany team was giving coach Jürgen Klinsmann\'s players a major lift. \"The…
The IziCwe Code @ Performance Management Summit: Internal Branding Secrets from …
“Companies are becoming painfully aware that sending the right message to their employees is just as important as making a good impression with customers, vendors and investors” (The Wall Street Journal). Internal Branding, aligning employee commitment with the brand promise of the organisation, has become central to brand leadership.
Dr Nikolaus Eberl and Herman Schoonbee, authors of “Internal Branding: The IziCwe Code”, introduced a uniquely South African Brand Leadership Model,…
The Branding Power of Soccer: Putting South Africa on the World Stage for 2007
The award of the Soccerex 2007, the world\'s largest soccer exhibition, to Johannesburg signals a significant shift in South Africa\'s Brand Image. For the first time in its history, Soccerex has been awarded to South Africa. Within hours of the announcement, exhibition space for the 2007 event was sold out and organisers were hurrying to secure additional space to accomodate another 250 international exhibitors.
Comments German Branding Guru, Dr Nikolaus…
Jordaan’s 2010 Branding Dilemma – How to align Public Expectations to Mbeki …
For the second time in as many months, LOC boss Danny Jordaan has slammed the media for sowing doubt about SA’s ability to stage the 2010 FIFA World Cup™.
In an interview with the Daily Dispatch, Jordaan said events in the last couple of months propelled him to break his silence and voice his “utter disappointment” at the way the South Africa media have been reporting.
Jordaan said the media were…
Snow in Cape Town is calling for a Change of Season for the FIFA World Cup 2010
At the National 2010 Workshop held in Cape Town on 24/25 October 2006, leading soccer analysts were calling for a rethink on the timing of the world\'s biggest sporting event.
Says Dr Nikolaus Eberl, Author of \'The IziCwe Code\': \"With temperatures recently falling below zero degrees celsius in many of South Africa\'s stadia locations for the FIFA World Cup(TM) 2010, winter conditions will have an adverse effect on the local…
Consider Capitalising on South Africa's Summer Season for 2010 FIFA World Cup
With temperatures falling below zero degrees celsius during July in many of South Africa\'s stadia locations for the FIFA World Cup(TM) 2010, leading soccer analysts are calling for a rethink on the timing of the world\'s biggest sporting event.
Says Dr Nikolaus Eberl, Author of \'The IziCwe Code: Disruptive Innovation\': \"The 2006 World Cup held in Germany has shifted the experience of soccer from the stadia to the after-game party…
The Kaiser's 2010 Alert is calling for stronger World Cup Branding
\"The organisation for the World Cup in South Africa is beset by big problems,\" Beckenbauer was quoted by news agencies as saying. \"But these are not South African problems, these are African problems. People are working against rather than with each other.\"
Beckenbauer said Fifa president Sepp Blatter would soon be travelling to South Africa. \"According to him, there is money. The plans are there, but what counts is that they…
