Press Releases from The National Trust (6 total)
National Trust launches campaign to get children outdoors
The National Trust has launched a nationwide campaign to encourage sofa-bound children to take to the outdoors and enjoy classic adventures from skimming stones to building dens.
The '50 Things To Do Before You’re 11¾ (http://www.nationaltrust.org.uk/50things )' initiative is in response to a report commissioned by the National Trust which highlighted research that fewer than one in ten children regularly play in wild places compared to almost half a generation ago,…
The National Trust acts now to save children's relationship with the outdoors
A new National Trust report has found that evidence of a long-term and dramatic decline in children's relationship with the outdoors is 'overwhelming' and urgent action is needed to bridge this growing gap before it's too late.
In his Natural Childhood report* naturalist, author and TV producer Stephen Moss charts years of academic research and a steady stream of surveys on the subject, highlighting how a generation of children is finally…
National Trust appoints 18 Feet & Rising as lead creative agency
The National Trust is to work with agency 18 Feet & Rising as its lead creative partner, following a competitive pitch process.
The brief is to develop an overarching brand strategy that helps deliver the Trust's core charitable purpose - looking after special places for ever, for everyone - whilst broadening the charity's appeal.
The Trust has performed well through the economic downturn, seeing record visitor numbers of 19 million…
The National Trust announces MyFarm experiment
The National Trust is looking for up to 10,000 people to take part in a mass on-line public farming experiment where they will make key decisions at one of the Trust's working farms at Wimpole in Cambridgeshire.
The MyFarm (http://www.my-farm.org.uk) experiment aims to connect thousands of people with how food is produced by giving them a greater say in how a real working farm is run.
The Wimpole…
The National Trust launches campaign to save Morris car inventor's home
The National Trust has launched a campaign to raise £600,000 to save the "time capsule" home of the man who made motoring affordable for the British masses.
The Morris Motor Company was started in 1910 when bicycle manufacturer William Morris, later Lord Nuffield, turned his attention to cars.
Three years later the two-seat Morris Oxford 'Bullnose' was introduced, helping change the lives of thousands of ordinary people with the dawn of…
National Trust encourages Government to protect coasts and seascapes
National Trust has joined campaign groups in an effort to encourage the Government to recognise Britain's coasts and seascapes as more than just a view.
More than sixty years after laws were passed to protect Britain's landscapes the UK Government and devolved administrations in Wales, Scotland and Northern Ireland need to extend the same protection to the UK's seascapes, campaign groups are urging.
Phil Dyke, coast and marine adviser at the National…
