Press Releases from 2hm & Associates GmbH (3 total)
Electric vehicles: A strong brand does not necessarily equal revenue
Fulfilling target group requirements is crucial for market success
Owing to a new EU-regulation, car manufacturers have recently been called upon to reduce the average CO2-emissions of their new fleet cars to 130 grams per kilometer by the year 2015, at the risk of potential fines in the billions. Manufacturers with premium ranges especially, with their broad offerings of high performance vehicles, will have difficulty achieving these objectives. Electric vehicles will…
Trend to low price segment for tires now stopped in Germany.
Budget tires still nearly a third of market.
A broad spectrum of industries has experienced the significance of the “low price” segment over the past years. The resulting increase in expenditures in this seg-ment is often staggering. In German domestic air travel alone discount carriers have already captured over 40% of the market. It is, therefore, of little surprise that the trend is also quite evident in the market of passenger…
Twitter as an Instrument for Increasing Brand Loyalty
Entertainment value and interaction are at the forefront
For years internet use has consistently been on the rise. This development has lead consumers to take their own initiative when contacting and interacting with companies and brands. In addition to company websites, communities and blogs, in which consumers can exchange information and experiences about a product, are becoming increasingly significant.
With the emergence of Twitter the spread of information between…
