Press Releases from MMR Research (3 total)
COULD THE NO & LOW PARTY SOON BE OVER? INSIGHTS EXPERT WEIGHS IN
LONDON, UK: The rise of no & low alcohol has been one of the most significant trends in the beverage industry as more consumers opt to moderate their drinking. Major brands have activated 'zero' versions of established favorites to appeal to Gen Z, who are famously drinking less to service their more competitive and experimental approach to life. It's a strategy that's been paying off with the no & low…
WEBINAR RECAP: GLOBAL CONSUMER AND SENSORY EXPERTS TALK ALL THINGS TEXTURE
LONDON, UK: What immediately comes to mind when you think of how food tastes? Maybe words like creamy, crispy, crumbly or chewy? These descriptions all relate to texture of course but have a huge impact on how we experience everyday products.
In the final instalment of the hugely successful Making Impact series, Andrew Wardlaw, Chief Ideas Officer at renowned consumer and sensory research agency, MMR Research Worldwide along with Campbell's…
MMR Research Receives French Tax Accreditation
LONDON, UK: MMR Research Worldwide (MMR), the leading global sensory and consumer research agency, has announced that the French Ministry of Higher Education and Research has given MMR's European Hub, based in Amsterdam, certification for the "Crédit d'Impôt Recherche" (CIR). The French R&D tax credit program offers significant tax relief benefits to qualifying French companies who collaborate with MMR Research on certified R&D projects.
This initiative will allow eligible French companies…
