Press release
Sine Qua Non takes to the skies with AeroSuperBatics
Specialist sponsorship, marketing and PR company Sine Qua Non International Ltd has been appointed by AeroSuperBatics Limited, the world leaders in air display flying, to secure a new title partner for its renowned wing-walking team.AeroSuperBatics is the world's only formation wing-walking display team and is seen live by over five million air show spectators each year. They are the most requested team on the air show circuit, attending over 100 shows in the UK, more even than the legendary Red Arrows, and with increasing demand across Europe.
Previous sponsors of the team have included Cadbury’s Crunchie, Utterly Butterly and most recently French skincare leaders Guinot, whose three year association comes to a natural conclusion at the end of 2009.
These brands have all benefitted hugely from the unique sponsorship, which includes complete branding of the AeroSuperBatics biplanes and wing-walkers, with impressive return on investment year-on-year.
Claire Ritchie, Managing Director of Sine Qua Non International Ltd said:
“We are thrilled to be working with the AeroSuperBatics team in finding a title sponsor for their exhilarating wing walking team. The partnership offers a truly unique platform for companies to showcase their brand to millions of people each year and a rare opportunity to be an integral part of a true family-friendly spectacle.”
“The return on investment is particularly impressive, which will be highly attractive to any company. This is especially true in times of economic downturn, such as we face currently, when all companies are forced to do more with less. A sponsorship opportunity like this does not come around too often and would certainly be an effective addition to any brand’s marketing programme.”
“We look forward to finding a suitable partner for them from the 2010 season and to enjoying the continued success and popularity of AeroSuperBatics in the future.”
ENDS
Sine Qua Non International is a technology marketing company specialising in supporting technology companies who are looking to make the most of their marketing investments.
Sine Qua Non creates opportunities. Whether for a brand looking to develop revenues and relationships or a rights holder looking for exposure or vice versa, Sine Qua Non can help by providing outstanding experiences with exceptional returns.
From strategy to activation and implementation, Sine Qua Non creates and manages brand connection for our clients in a range of sports and other sponsorship areas which create equity and add value.
The company recently enhanced its growing business with the introduction of a fully integrated Public Relations and Communications arm to bolster its established sponsorship, hospitality and event capabilities.
Sine Qua Non International, Ltd.
Chiltern House
45 Station Road
Henley-on-Thames, Oxon
RG91AT, United Kingdom
Tel: +44 1491 845 420
Email: pr@sinequanon-intl.com
www.sinequanon-intl.com
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