EMG Execs Cited in the E-Commerce Times

IRVINE, CA – Earthbound Media Group was recently featured in a series that ran in the online business and technology news publication E-Commerce Times’ December 10th and December 17th issues. Managing Partners Blaine Behringer and Damien Navarro and Sr. Online Marketing Analyst Brandon Reiser were quoted by journalist Ned Madden who initially contacted EMG, requesting its leadership to contribute its expertise and insight to his two-fold series entitled “Social Media Outsourcing.” Parts 1 and 2 of the article can be viewed at http://www.ecommercetimes.com/story/65421.html and http://www.ecommercetimes.com/story/65531.html respectively.

“I’m thrilled that EMG was consulted to be an authoritative voice on a hot issue our team is closely familiar with,” said Navarro. “This is also a great way to showcase our past and current work experiences while giving back to our industry with key thoughts and opinions.”

The first part of Madden’s “Social Media Outsourcing” article titled “Choosing an Image Maker” explains how social media, or Web 2.0, applications including wikis, forums, RSS feeds, blogs and message boards have proliferated among online users, resulting in the substantial development of user-generated media more than ever before.

“Outsourcing to execute a social media strategy potentially puts a company’s reputation at risk,” said Behringer. “The best approach is to partner up with an agency that is knowledgeable of Web 2.0 applications and one that fully understands the ins and outs of your business and targeted audience. Doing so will assure the success of a critical business initiative such as this.”

Part 2 of the series “Weighing Risks and Rewards” focuses on vendors and the potential risks and outcomes involved. In the article, EMG’s Brandon Reiser cautions companies to evaluate service providers prior to outsourcing social media marketing initiatives.

“Social Media Marketing is heavily tied with a company’s credibility and reputation,” explained Reiser. “Therefore, choosing a vendor that comprehensively understands your company and your targeted audience is critical. Both entities can work collaboratively together to develop a strategy that most effectively communicates your company’s message across the Web 2.0 arena.”

EMG is a one-of-a-kind, technology-driven strategic marketing agency. Our singular goal is to evolve the digital and visual landscapes of business for corporations, brands and non-profits worldwide.

As a leader in the marketplace, EMG has single-handedly set a benchmark for complexity, creativity and vitality in the solutions we have provided for both our partners and clients alike.

Earthbound Media Group
14988 Sand Canyon Ave., Studio 5
Irvine, CA 92618
www.earthboundmediagroup.com
Contact: emginfo@earthboundmediagroup.com

This release was published on openPR.