Press release
CABEAU SHOWCASES NEW BRANDING AND ULTIMATE COMFORT EXPERIENCES AT THE 2017 INTERNATIONAL TRAVEL GOODS SHOW
LAS VEGAS, NEVADA (April 5-7, 2017) -- Cabeau®, a world leader in consumer travel products available in more than 110 countries, debuts its new branding at The International Travel Goods Show (Booth #925) from April 5-7, 2017 at the Las Vegas Convention Center in Las Vegas, Nevada. The rebrand includes new visual assets and values that are designed to forge a lasting relationship with consumers as they enjoy travel made better. Further elevating the travel lifestyle, Cabeau will bring a restorative experience to trade show attendees with relaxation stations offering neck and shoulder massages, as well as an interactive GIF booth to transport guests to exciting new heights.Among the refreshed branding, Cabeau will showcase a new color palette, packaging, logo, typography and other elements that differentiate the brand and connects with consumers in meaningful ways. The expertly crafted comfort products company will also demonstrate its renewed commitment to creating solution-driven products designed by travelers, for travelers.
To that end, Cabeau will also introduce its 2017 extended line of functional travel accessories including luggage straps, luggage tags and luggage locks. The collection comes in bright colors that make identifying and securing luggage easier and more hassle-free than ever.
“We are excited to unveil our new branding and accessories at such an esteemed trade show and introduce a new level of comfort travel that is driven by products designed with consumer wants, needs and requests in mind,” said David Sternlight, Founder and CEO of Cabeau. “We’ve always been able to maintain strong relationships with travelers because we listen to what they like, what works, and we find innovative, unique and trendsetting ways to enhance their experience.”
The International Travel Goods Show is the world’s largest trade show for travel products and sets the tone for the travel goods industry.
For more information on The International Travel Goods Show, visit www.thetravelgoodsshow.org. For more information on Cabeau and to see their entire travel collection, please visit www.cabeau.com.
About Cabeau
Cabeau creates exceptional and affordable travel products for all of life’s journey’s. Our company began with one simple mission: to find a travel pillow that actually works. What started with the Evolution® Pillow has now evolved into a smart assortment of solution-driven products. Each one is specifically designed to make travel easier, more manageable and infinitely more comfortable, turning every trip into a first-class experience. Cabeau’s award-winning travel pillows, comfort products, and accessories are available in over 110 countries worldwide. For more information, visit www.cabeau.com.
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