2025 Kava Root Extract Industry Trends Report: Long-Term Outlook Through 2034

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How Large Will the Kava Root Extract Market Size By 2025?
The market for kava root extract has seen swift expansion in the past few years. The market, valued at $1.37 billion in 2024, is projected to expand to $1.59 billion in 2025, marking a compound annual growth rate (CAGR) of 16.4%. Factors contributing to this strong growth during the historic period include its traditional and cultural usage, its application in stress and anxiety management, its role in pharmaceutical and nutraceutical industries, growth in the herbal remedies market, and increased awareness through ethnobotanical research.

How Big Is the Kava Root Extract Market Size Expected to Grow by 2029?
The market size for kava root extract is anticipated to experience swift expansion in the upcoming years. It is projected to reach $2.84 billion by 2023, growing at a compound annual growth rate (CAGR) of 15.5%. This growth during the projected period is a result of the escalating market for natural remedies, expansion of functional beverages, development of regulatory framework, e-commerce, and global availability, as well as a heightened focus on mental health. Noteworthy trends for the forecast period comprise of novel delivery format innovations, clinical studies and validation, integration with lifestyle products, partnerships with wellness brands, and a focus on cognitive health.

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Which Key Market Drivers Powering Kava Root Extract Market Expansion and Growth?
The kava root extract market is expected to be buoyed by an increasing demand by the pharmaceutical industry. This industry is associated with the production and selling of medicines, including pharmacies. Kava root extract is utilized in the pharmaceutical industry to treat mental health conditions like anxiety and insomnia, as well as to provide stress relief and improve sleep quality. For example, in June 2023, the European Federation of Pharmaceutical Industries and Associations (EFPIA), a pharmaceutical industry trade association based in Belgium, reported that the total pharmaceutical output in Europe reached $384,200 million (€340,000 million) in 2022, marking approximately a 4.95% increase from $366,267 million (€323,950 million) in 2021. Consequently, the kava root extract market is benefiting from this growing demand from the pharmaceutical sector.

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Which Fast-Growing Trends Are Poised to Disrupt the Kava Root Extract Market?
Major companies in the kava root extract market are making strides to broaden their kava bars to increase their brand's visibility, offer direct access to Kava products to customers, and foster market growth through a diversified product range and efforts to educate the consumer. The growth of the Kava root extract industry is boosted by kava bar expansions, which contribute by enhancing the brand's recognition, providing direct access to kava products to consumers, and work as information hubs that inspire product testing and market development. For example, CuraScientific Corp., a chemical production company based in the US, introduced a distinct kava extract in July 2023, designed to offer nature-based remedies for stress and anxiety through a liquid method of delivery that facilitates quick absorption and encourages hydration. The company's plan includes an investment of $150 million in the upcoming five years to set up 30 kava Bars and broaden its retail stronghold, representing a firm dedication to expanding in the kava market.

What Are the Emerging Segments in the Kava Root Extract Market?
The kava root extract market covered in this report is segmented -

1) By Type: Kava Root Powder Extract, Kava Root Liquid Extract
2) By Nature: Organic, Conventional
3) By Application: Food And Beverage, Cosmetics And Personal Care, Pharmaceuticals, Other Applications

Subsegments:
1) By Kava Root Powder Extract: Standardized Extracts, Organic Vs. Non-Organic Powder
2) By Kava Root Liquid Extract: Alcohol-Based Extracts, Water-Based Extracts, Concentrated Vs. Non-Concentrated Forms

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Who Are the Global Leaders in the Kava Root Extract Market?
Major companies operating in the kava root extract market include NOW Health Group Inc., Natrol LLC, Gaia Herbs Inc., Mountain Rose Herbs, Natural Factors Nutritional Products Ltd., Bolise Co. Limited, Herb Pharm LLC, Nature's Answers Inc., Botanic Healthcare Pvt. Ltd., LifeSeasons Inc., Oregon's Wild Harvest, Kona Kava Farms, Fiji Kava Australia Ltd, Muddy Waters Kava Inc., Taos Herb Company, Monsoon Beverages LLC, Pure Mountain Botanicals, Pacific Island Kava LLC, Root Of Happiness, Best Nutrition Products Inc., Kavafied LLC, Botany Evolution LLC, Electic Institute, Kava Kauai, Kava King Products Inc., Kalm with Kava

Which are the Top Profitable Regional Markets for the Kava Root Extract Industry?
North America was the largest region in the kava root extract market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the kava root extract market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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