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SOLTADO TEQUILA KICKS OFF ‘COCKTAILS FOR A CAUSE’ CAMPAIGN

10-18-2016 11:40 AM CET | Leisure, Entertainment, Miscellaneous

Press release from: Soltado Tequila

/ PR Agency: FK Interactive
Award winning brand announces national charitable giving campaign

Award winning brand announces national charitable giving campaign

Fall has officially arrived, and that means the holidays are right around the corner. For many, the holiday season represents a time for giving - from gifts for friends and family, to canned goods, and a few dollars shared with those in need.

To support local businesses that want to give back to their communities, Soltado Tequila (http://soltadotequila.com) has kicked off their first annual ‘Cocktails for a Cause’, donating a percentage of sales to charities across the country. From organizations that provide assistance to breast cancer survivors, to local food banks and homeless assistance programs, each of these charities were chosen by Soltado Tequila’s venue partners, and will receive a donation on their behalf.

Giving back to local communities is a central part of Soltado Tequila’s core mission and values. “This is our first year with the campaign, and we want to show our support to those who are supporting us as a new brand”, says owner, David Weissman. “Each of these charities were selected personally by our venue partners, and through the sale of our cocktails, we’ve created an easy way for customers to do good for worthy causes this holiday season.”

The promotion kicks off during October for Breast Cancer Awareness Month, and will continue through the end of November 2016. Consumers can support the promotion by purchasing a specially themed ‘cocktail for charity’, featured on the menu at various food and beverage establishments.

Below are three recipes from participating venues, as well as their favorite charities for the season.

Jimmy’s Café Con Caliente
Cassandra Rosen, Jimmy’s No. 43
• 1.5 oz Soltado Spicy Añejo Tequila
• 4 oz cold coffee
• 1 oz Rumchata
• 2 oz cinnamon cream (cream, plus ½ oz cinnamon simple syrup)
• Garnish: cinnamon

Add the coffee, Soltado Tequila, cinnamon cream, and Rumchata to a shaker with ice, shake. Pour into a tall glass. Top with cinnamon.

Charity: The Tutu Project

The Tutu Project is committed to raising funds for breast cancer thrivers, survivors, and their families.

Twice a year, The Tutu Project releases grants to other like-minded organizations, sharing resources and support across the globe. Donations have assisted over 11 additional non-profits and charitable organizations.

Dolce Spice
Oceane Galtie, Gaby Brasserie at The Sofitel NY
• 1oz Soltado Tequila
• 1oz sweet wine
• Splash grapefruit juice

Shake with ice, serve in a chilled martini glass. Garnish with grapefruit twist.

Charity: Bowery Mission

Founded in 1879, The Bowery Mission's purpose and goal have been to provide help and hope to New York’s homeless and impoverished citizens. This Thanksgiving, they plan to feed over 11,000 people in the New York area.

Sweet & Spicy Pink Margarita
James Kreucher, Fort Lauderdale Marriott Pompano Beach Resort & Spa
• 1.5 ounces Soltado Spicy Añejo Tequila
• 1.5 ounces fresh strawberry puree
• 1 ounce lime juice
• 1 ounce simple syrup
• Cinnamon and pink sugar rim
• Garnish: Strawberry and jalapeno slice

Dip the rim with cinnamon and pink sugar. Shake up all ingredients, and pour over ice. Garnish with a strawberry and jalapeno slice.

Charity: American Cancer Society’s Relay For Life, Florida Division

For more than a century, the American Cancer Society (ACS) has worked relentlessly to save lives and create a world with less cancer. With your support, they help people fight back against cancer.

ABOUT SOLTADO TEQUILA
Spicy, Hand Crafted, and Farm to Bottle

Made in Juanacatlán, a small town in the midlands of Jalisco, Mexico, Soltado Spicy Añejo Tequila is produced by seasoned agave growers and tequila makers, at one of only two farmer-owned, co-op distilleries in the country of Mexico.

Twice distilled, and filtered 10 times for the best quality, their añejo tequila is made from 100% blue Weber agave, aged 28 months in American white oak. Soltado Spicy Añejo Tequila is infused with fresh, locally grown organic Serrano peppers and cinnamon, adding layers of spice and flavor like no other spirit on the market.

Recent Accolades Include:
• 97 points, The Pour Fool
• 91 points, Tasting Panel Magazine
• Gold, SIP Awards, International Consumer Tasting, 2016
• Gold, Craft Spirits International Competition 2016
• Double Gold, New York World Wine & Spirits 2015
• Flavored Tequila of the Year, BarBiz Spirits Competition 2015
• Silver Medal, Wine & Spirits Wholesalers Association Convention 2015

To learn more, please visit soltadotequila.com, or follow them on Facebook at @SoltadoTequila, and the hashtag #TequilaUnleashed.

FK Interactive - Communications & Brand Development
1691 Springtime Loop
Winter Park, FL 32792
http://fkint.com

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