Recent Developments in the Eye Skin Care Market

Global eye skin care market is anticipated to grow at a CAGR of 5.8% during the forecast period (2024-2031). The market growth is driven by the increasing prevalence of CVS (Computer Vision Syndrome). Additionally, increasing digitization, pollution, and environment-based agents such as ultraviolet rays, make the eyes more susceptible to CVS, contributing to the market growth. The shifting consumer interest toward natural and organic products is generating new opportunities for market growth.

The global eye skin care market is segmented by product type (eye cream, eye essence, eye mask, massage essential oil, and others), by distribution channel (specialist retailers, factory outlets, internet sales, and others), and by geography (North America, Europe, Asia-Pacific, and Rest of the World).

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The major players in the global eye skin care market include Allergan, Inc., Novartis International AG, Procter & Gamble (P&G) Co., Bausch & Lomb Inc., Ferretti, Prestige Consumer Healthcare Inc., and others. The market players are contributing significantly to the market growth, by the adoption of various business strategies, such as collaborations, mergers and acquisitions, product portfolio diversification, and more.

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Recent Developments

In September 2024, Sonoma Pharmaceuticals, Inc. in partnership with EMC Pharma, LLC announced that the companies have entered into a co-marketing agreement to launch and sell an expanded prescription and OTC eye care product line. The product line will feature a refreshed design and improved packaging for Ocucyn®Eyelid & Eyelash Cleanser. The full line will be introduced at the American Academy of Ophthalmology's annual meeting in Chicago, to be held in October 2024.

In September 2024, l.f. SKIN launched a brand campaign 'Divine Skintervention'. The campaign delves into everyday skincare slip-ups including pimple picking, sleeping in makeup, and more. The campaign features specialized quiz in the US and the UK where consumers can discuss their skincare sins and receive personalized product recommendations.

In August 2024, CeraVe, announced four new products available for summer, including Intensive Moisturizing Lotion, AM Facial Moisturizing Lotion SPF 50, Oil Control Moisturizing Gel-Cream, and Skin Renewing Vitamin C Eye Cream. The products feature three essential ceramides - 1, 3, and 6-II, to offer skincare solutions for all skin types.

In May 2024, Roquette Beauté showcased their biodegradable plant-based ingredients at in-cosmetics® GlobalGlobal, held in Paris, in April. The company launched Beauté by Roquette® ST 730, a water-resistant water-resistant product for wrinkle reduction. The skin care formulations presented to the in-cosmetics®, include GLOWTIGHT- an illuminating & tightening eye serum, and INSTANT LIFT ELIXIR- a serum for instantly lifted skin.

In March 2024, Clinique announced its debut in the US Amazon Premium Beauty store. Clinique selected a few brands within The Estée Lauder Companies' portfolio to open a storefront in the US. Clinique's solutions address dermatological concerns including dehydration, hyperpigmentation, acne, de-aging, sun protection, redness, and dark undereye circles.

In October 2023, SkinCeuticals, launched the A.G.E. Advanced Eye, a corrective eye cream to help reverse visible signs of aging impacted by glycation and collagen decline.

In October 2023, Chezgreen, a division of Cadila Pharmaceuticals, introduced an under-eye care cream for the Indian market. The Cahaya Naturals Under Eye Cream is specially formulated with L-Glutathione, Vitamin C, and many other natural extracts that are rich in antioxidants, which regenerate damaged skin cells and keep skin hydrated.

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