openPR Logo
Press release

CloudQast business development secret: poems generate business boom

10-04-2016 01:20 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: CloudQast

/ PR Agency: Bob Little Press & PR
The leadership communications specialist CloudQast has hit on an unusual, highly creative and successful business strategy to bring it customers: it writes poems.

CloudQast director, Damian Gaskin, explained, “When we encountered the credit crunch, in 2008, a number of our customers reduced their budgets and that affected CloudQast’s activity and income-generation.

“Rather than become a nuisance contacting organisations and asking them to spend money they hadn’t got, my fellow CloudQast director, Lindsey Mack, and I hit on the idea of writing poems. We then sent these to CloudQast’s customers and potential customers instead.”

According to Damian, writing the poems was fun. He said, “We felt that we were not only feeding our creativity skills but also giving our clients something to smile about in tough times. Distributing the poems on a regular basis meant that CloudQast could ‘give something back’ to its clients and keep its name in front of potential clients without annoying them.

“Initially, we kept up the process for ten months, sending out one or two poems each month – and the exercise was successful in that it generated business,” said Damian.

The very first poem that CloudQast sent out attracted the attention of two organisations that had previously used CloudQast.

“Prompted by the poems, these organisations got back in touch with CloudQast,” said Damian. “The subsequent conversations resurrected relationships – and these began to move CloudQast from being an organisation that provided merely face-to-face learning experiences to one which provides video-based learning materials as well.

“So, all in all, it was a great initiative for us – and a strategy that CloudQast would recommend to any business that wants to grow but doesn’t have much money to spend!”

CloudQast’s current clients include multi-national companies such as AECOM and the chemical firm, Scott Bader, as well as charities including The Magistrates Association.

About CloudQast
Established in 2010, CloudQast addresses organisations’ needs for fast, authentic, precise and inspiring communication – especially in the fields of leadership as well as compliance, along with learning and development. Working with companies around the world, primarily – but not exclusively – via Cloud-based, interactive video, CloudQast provides creative, intelligent and flexible solutions for leaders to share their ‘voice, mind and vision’ and, so, engage and inspire their people.

CloudQast
The Silver Birches
6a Back Lane
Wymondham
Norfolk
NR18 0QB
UK
Contact: Damian Gaskin
PR contact: Bob Little, Bob Little Press & PR, +44 (0)1727 860405; email bob.little@boblittlepr.com

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release CloudQast business development secret: poems generate business boom here

News-ID: 369346 • Views:

More Releases from CloudQast

Six top topics from visitors to Learning Technologies exhibition
Six top topics from visitors to Learning Technologies exhibition
The Forum Partnership and its subsidiary, CloudQast, reported high levels of interest in their offerings at the recent Learning Technologies event, in London. “This interest focused around six topics,” revealed Damian Gaskin, a director of both companies. In order of ‘popularity’ with visitors to the Learning Technologies event, these topics were: 1. The most effective and efficient ways of publishing these visitors’ own learning materials. 2. Using professional actors in face-to-face role play, especially for sales
Unique leadership communications specialists debut at Learning Technologies event
Unique leadership communications specialists debut at Learning Technologies even …
Two unique leadership communications specialists are making their debuts at this year’s Learning Technologies event, in London. The Forum Partnership helps its clients develop effective communication skills - by creating co-ordinated, immersive, team-based educational experiences. This can involve combining actors, video, live streaming, coaching, feedback, challenging case material and realistic scenarios in an award-winning venue. With clients in the worlds of business, the professions and the public sector, The Forum Partnership
CloudQast makes corporate communications and learning easier and more efficient …
The global chemical company, Scott Bader, is making its corporate communications and learning & development (L&D) activities easier and more efficient than ever. Scott Bader is achieving this through using video-based learning materials produced by the leadership communications specialist, CloudQast. Initially engaged to produce learning materials – in various languages - for Scott Bader’s 670 people in 14 countries on important anti-bribery legislation, CloudQast has gone on to develop a range
CloudQast helps global law firm develop its junior lawyers’ skills
CloudQast helps global law firm develop its junior lawyers’ skills
The leadership communications specialist, CloudQast, has completed running a ten-day complex training programme for a global law firm. The programme – the 11th such programme that CloudQast has delivered for the firm – involves CloudQast directors Lindsey Mack and Damian Gaskin casting and delivering a series of legal role-plays for junior members of the firm. CloudQast’s Lindsey Mack explained, “All the ‘clients’ with whom they deal are simulated and the

All 5 Releases


More Releases for Damian

07-16-2020 | Sports
VIZN Gaming
Portland Trail Blazers Point Guard and NBA Superstar Damian Lillard partners wit …
July 15, 2020 Portland, Oregon - As an avid gamer and champion for education, Damian Lillard is taking an equity position in Portland-based VIZN Gaming. VIZN Gaming’s first-in-industry UltraVR™ technology plug-&-play converts the last 30 years of video games into full 360 3D Virtual Reality (VR). Instead of playing a video game on a monitor, this effectively puts gamers inside their favorite video games such as NBA2K, Fortnite, Overwatch, Call
Damian Petry Gutter Solutions Opens in New London, NH
Gutter expert Damian Petry opens a new gutter company in his hometown of New London, New Hampshire. New London, NH: Gutter expert Damian Petry and his wife, Lynn, announced today the formation of their new company, Damian Petry Gutter Solutions, to coincide with their relocation to New London, New Hampshire. The Petrys, the former owners of Dalyn Solutions, based in Concord, New Hampshire and Sudbury, Massachusetts, said the reason
Watt Works Announce System Thinking Course in January 2011
Cheshire, United Kingdom (28 January, 2011) – Watt Works, a leading UK consulting, training and coaching company, announce their engaging System Thinking course for January 2011. Business issues can be incredibly complex and it can often be a struggle for employees to find the perfect solution to a problem. This may be due to a person’s outlook or an underlying problem which they have yet to consider. However, there are courses
Celine Ruiz and Damian Rosenthal at Villa La Rogaia, Tango meets Modern Dance
Also in 2009 Celine Ruiz and Damian Rosenthal will give one of their famous Argentine Tango workshops at Villa La Rogaia Celine and Damian are a young and very energetic Argentinean/French tango couple. They dance in 2 tango companies: "Argentina" and "All That Tango" of Sebastian Arce in Paris. They are strongly inspired by Mariano “Chicho” Frumboli and Fabian Salas but have developed a completely unique style of their own that
Property Investment - The Seven Secrets to Off-Plan Property Success
"Property Investment is Probably one of the best mid-long term investment vehicles" states Damian Qualter managing director of www.BuyProperty4Less.com one of the UK's leading property Investment companies. " Although there are risks for the novice investor" "Until recently Property Investment was only for the upper classes. Now we have a broad spectrum of investors ranging from Bus Conductors to Chairmen of top PLC's. They are all looking to get involved in
Off Plan Property -The Property Investment Goldmine?
Off Plan Property is when investors buy property that is yet to be built in order to leverage their small deposits and make capital gains during the build process. BuyProperty4less one of the UK's leading Off Plan companies have been selling this type of investment for around 5 years. Damian Qualter MD of BuyProperty4Less told us recently " Off Plan Property has all the benefits from investing in property without actually