Press release
Interactive Advertising Market Size, Share Analysis And Outlook By 2033
Interactive Advertising Market Size
According to The Business Research Company's, The interactive advertising market size has grown strongly in recent years. It will grow from $32.97 billion in 2023 to $35.65 billion in 2024 at a compound annual growth rate (CAGR) of 8.1%. The growth in the historic period can be attributed to internet penetration, mobile adoption, social media platforms, e-commerce growth, and video content consumption.
The interactive advertising market size is expected to see strong growth in the next few years. It will grow to $49.38 billion in 2028 at a compound annual growth rate (CAGR) of 8.5%. The growth in the forecast period can be attributed to the rise of influencer marketing, sustainable advertising practices, the emergence of connected TV (CTV), 5g technology adoption, and AI and machine learning integration. Major trends in the forecast period include interactive video ads, interactive audio ads, AI-powered personalization, virtual events and experiential marketing, and social commerce integration.
Get The Complete Scope Of The Report @
https://www.thebusinessresearchcompany.com/report/interactive-advertising-global-market-report
Market Drivers and Trends:
The rising penetration of social media is expected to propel the growth of the interactive advertising market going forward. Social media penetration refers to the increasing prevalence and usage of social media platforms among individuals and communities worldwide. Social media penetration is due to increased accessibility and evolving user preferences for connection and entertainment. Social media serves as a dynamic platform for interactive advertising, enabling brands to create engaging and personalized experiences that foster meaningful connections with their audience, drive brand engagement, and, ultimately, achieve their marketing objectives. For instance, according to a report by Kepios Pte. Ltd, a Singapore-based strategy consultancy company, the global social media user base increased by 227 million compared to 2021, reaching 4.70 billion by the beginning of July 2022. Therefore, the rising penetration of social media is driving the growth of the interactive advertising market.
Major companies operating in the interactive advertising market focus on innovative audience engagement solutions to meet the growing demand. Innovative audience engagement solutions play a pivotal role in interactive advertising by fostering meaningful interactions, capturing attention, and driving deeper brand engagement, ultimately enhancing campaign effectiveness and ROI. For instance, in January 2023, Inuxu Digital Media Technologies, an India-based digital media technology company, launched interactive advertising features via WhatsApp, introducing Click to Call and Click to Whatsapp functionalities. It is designed to provide a more straightforward, intuitive way for advertisers to connect with users and achieve desired goals. This includes the introduction of new customer call-to-action (CTA) features, allowing seamless conversion directly through WhatsApp or phone calls. These direct contact options streamline the conversion process, reducing bounce rates and expediting lead nurturing through preferred communication channels.
Key Benefits for Stakeholders:
• Comprehensive Market Insights: Stakeholders gain access to detailed market statistics, trends, and analyses that help them understand the current and future landscape of their industry.
• Informed Decision-Making: The reports provide crucial data that support strategic decisions, reducing risks and enhancing business planning.
• Competitive Advantage: With in-depth competitor analysis and market share information, stakeholders can identify opportunities to outperform their competition.
• Tailored Solutions: The Business Research Company offers customized reports that address specific needs, ensuring stakeholders receive relevant and actionable insights.
• Global Perspective: The reports cover various regions and markets, providing a broad view that helps stakeholders expand and operate successfully on a global scale.
Ready to Dive into Something Exciting? Get Your Free Exclusive Sample of Our Research Report @
https://www.thebusinessresearchcompany.com/sample.aspx?id=14943&type=smp
Major Key Players of the Market:
Adobe Inc., Ogilvy & Mather Worldwide Inc., Roku Inc., BBDO Worldwide Inc., MullenLowe Group Ltd., Taboola Inc, Grey Group Inc., Deutsch LA., BuzzFeed Inc., Mood Media Corporation, George P. Johnson Company, Wieden + Kennedy LLC, Droga5 LLC, Crispin Porter & Bogusky LLC, The Martin Agency LLC, BSSP Inc., Keo Marketing Inc., Mood Media, Shine Interactive LLC, NxtConcepts Inc.
Interactive Advertising Market 2024 Key Insights:
• The interactive advertising market size is expected to see strong growth in the next few years. It will grow to $49.38 billion in 2028 at a compound annual growth rate (CAGR) of 8.5%.
• The Impact of Rising Social Media Penetration on Interactive Advertising
• Interactive Advertising Embraces Innovation To Drive Deeper Engagement And Conversions
• North America was the largest region in the interactive advertising market in 2023
We Offer Customized Report, Click @
https://www.thebusinessresearchcompany.com/customize?id=14943&type=smp
Learn More About The Business Research Company
The Business Research Company (www.thebusinessresearchcompany.com) is a leading market intelligence firm renowned for its expertise in company, market, and consumer research. With a global presence, TBRC's consultants specialize in diverse industries such as manufacturing, healthcare, financial services, chemicals, and technology, providing unparalleled insights and strategic guidance to clients worldwide.
Contact Us:
The Business Research Company
Europe: +44 207 1930 708
Asia: +91 88972 63534
Americas: +1 315 623 0293
Email: info@tbrc.info
Follow Us On:
LinkedIn: https://in.linkedin.com/company/the-business-research-company
Twitter: https://twitter.com/tbrc_info
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ "
Contact Us:
The Business Research Company
Europe: +44 207 1930 708
Asia: +91 88972 63534
Americas: +1 315 623 0293
Email: info@tbrc.info
Follow Us On:
LinkedIn: https://in.linkedin.com/company/the-business-research-company
Twitter: https://twitter.com/tbrc_info
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ
Learn More About The Business Research Company
The Business Research Company (www.thebusinessresearchcompany.com) is a leading market intelligence firm renowned for its expertise in company, market, and consumer research. With a global presence, TBRC's consultants specialize in diverse industries such as manufacturing, healthcare, financial services, chemicals, and technology, providing unparalleled insights and strategic guidance to clients worldwide.
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Interactive Advertising Market Size, Share Analysis And Outlook By 2033 here
News-ID: 3692301 • Views: …
More Releases from The Business research company
High Brightness LED Global Market Worth $32.99 Billion By 2028 Rapid Growth Pred …
"The Business Research Company recently released a comprehensive report on the Global High Brightness LED Market Size and Trends Analysis with Forecast 2024-2033. This latest market research report offers a wealth of valuable insights and data, including global market size, regional shares, and competitor market share. Additionally, it covers current trends, future opportunities, and essential data for success in the industry.
According to The Business Research Company's, The high brightness LED…
Fault Detection And Classification Global Market Estimated to Surge at a CAGR of …
"The Business Research Company recently released a comprehensive report on the Global Fault Detection And Classification Market Size and Trends Analysis with Forecast 2024-2033. This latest market research report offers a wealth of valuable insights and data, including global market size, regional shares, and competitor market share. Additionally, it covers current trends, future opportunities, and essential data for success in the industry.
According to The Business Research Company's, The fault detection…
Decision Management Global Market Forecasted to Reach $14.00 Billion at a CAGR o …
"The Business Research Company recently released a comprehensive report on the Global Decision Management Market Size and Trends Analysis with Forecast 2024-2033. This latest market research report offers a wealth of valuable insights and data, including global market size, regional shares, and competitor market share. Additionally, it covers current trends, future opportunities, and essential data for success in the industry.
According to The Business Research Company's, The decision management market size…
Temperature Monitoring Systems Market Analysis, Trends, Growth, Research And For …
The Business Research Company recently released a comprehensive report on the Global Temperature Monitoring Systems Market Size and Trends Analysis with Forecast 2024-2033. This latest market research report offers a wealth of valuable insights and data, including global market size, regional shares, and competitor market share. Additionally, it covers current trends, future opportunities, and essential data for success in the industry.
According to The Business Research Company's, The temperature monitoring systems…
More Releases for Interactive
Interactive Display Market
Allied Market Research has published a latest report titled, “Interactive Display Market by Panel Type (Flat Panel, Flexible Panel, and Transparent Panel), Technology (OLED, LED, LCD, and QD), Screen Size(Less than 35", 35" to 60", and More than 60"), Application (Interactive Table, Interactive Monitor, Interactive Kiosk, Interactive Whiteboard, and Video Wall), and End User (Healthcare, Retail, BFSI, Military & Defense, Transportation, Education, and Other): Global Opportunity Analysis and Industry Forecast,…
Interactive Patient Care
In 2018, the global Interactive Patient Care market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.
This report focuses on the global Interactive Patient Care status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Interactive Patient Care development in United States, Europe, China, Japan, Southeast…
Interactive Display Market by Region - North America, Latin America, Europe, Jap …
An interactive display typically comprises a large display screen along with a short projector, which connects to the computer and enables projecting any content present on the computer desktop. This projected content falls onto the surface of the interactive display. Users can then use a stylus, pen, or even their fingers to control the computer.
The market for interactive display has witnessed expansion by leaps and bounds over the past few…
Interactive Whiteboard Market
The IWB market report provides analysis for the period from 2014 to 2024, wherein the period from 2016 to 2024 is the forecast period and 2015 is considered as the base year; 2014 is included as historical information. The report covers all the major trends and technologies that would play a key role in the IWB market’s growth over the forecast period. It also highlights the drivers, restraints, and opportunities…
Interactive Intelligence Inc.
DUBAI, United Arab Emirates, March 28, 2012 -- Interactive Intelligence Group Inc. (Nasdaq: ININ), a global provider of unified IP business communications solutions, has successfully completed IP telephony testing for the Microsoft Unified Communications Open Interoperability Program.
This testing ensures that Interactive Intelligence customers running the latest release of its Customer Interaction Center™ (CIC), version 4.0, will receive qualified telephony infrastructure and services when integrating with Microsoft Lync Server 2010 for…
Interactive Algorithms
Interactive Algorithms is a real-time predictive analytics software solutions provider for capital market clients.
Interactive Algorithms first product is EarlyInfo. The EarlyInfo software application will help investors and traders with market knowledge by analyzing millions of current and historical data in fractions of a second to get the correlated information as statistical and probabilistic prediction using advance AI adaptive algorithms and natural language processing. EarlyInfo will help make trading decision by…
