Artificial Intelligence in Marketing Market Size, Insights, Growth, Key Players And Forecast 2024-2032 | Appier (US), Salesforce (US), Oracle (US)

Artificial Intelligence in Marketing Market size is projected to grow a CAGR of 24.5% during the forecast period 2024-2032

The latest research study released by Infinity Business Insights on "Artificial Intelligence in Marketing Market" with 100+ pages of analysis on business strategy taken up by emerging industry players, geographical scope, market segments, product landscape and price, and cost structure. It also assists in market segmentation according to the industry's latest and upcoming trends to the bottom-most level, topographical markets, and key advancement from both market and technology-aligned perspectives. The "Artificial Intelligence in Marketing Market" refers to the integration of AI technologies into marketing processes to improve efficiency, personalization, and decision-making. This market includes a range of AI-driven tools and solutions such as machine learning, natural language processing, and predictive analytics, which assist in automating tasks like customer segmentation, personalized marketing campaigns, chatbots, and optimizing ad targeting.

Furthermore, The report provides a detailed understanding of the market segments which have been formed by combining different prospects such as types, applications, and regions. Apart from this, the key driving factors, restraints, potential growth opportunities, and market challenges are also discussed in the report.

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Artificial Intelligence in Marketing Market Overview

The Artificial Intelligence in Marketing Market is rapidly expanding as businesses leverage AI technologies to enhance marketing efficiency, personalization, and decision-making. AI-powered tools such as machine learning, predictive analytics, natural language processing, and chatbots are transforming how marketers understand consumer behavior, segment audiences, and deliver targeted campaigns. This market is fueled by the increasing availability of data, the demand for personalized customer experiences, and the need for optimized ad targeting. With applications ranging from automated customer interactions to content generation and predictive analysis, AI is becoming an integral part of marketing strategies, helping companies achieve greater ROI and more precise campaign outcomes.

Scope of the Artificial Intelligence in Marketing Market:

The Global Artificial Intelligence in Marketing Market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2032. In 2024, the market is growing at a steady rate and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

The report covers extensive competitive intelligence which includes the following data points:

✔ Business Overview
✔ Business Model
✔ Financial Data
✔ Financial - Existing
✔ Financial - Funding
✔ Product/Service Segment Analysis and specification
✔ Recent Development and Company Strategy Analysis
✔ SWOT Analysis

Competitor Analysis:

The Artificial Intelligence in Marketing Market is highly competitive, with major technology companies and specialized AI startups vying for market share. Key players include tech giants like Google, IBM, Microsoft, and Salesforce, which offer advanced AI-driven marketing platforms that integrate machine learning, predictive analytics, and automation. These companies have the advantage of established infrastructures and vast data resources. Specialized players like Adgorithms, Persado, and Albert Technologies focus on niche areas like AI-powered ad optimization, content generation, and marketing automation. Competition is driven by innovation, with companies investing in R&D to offer more sophisticated tools for personalized marketing, customer engagement, and data analysis. Startups with flexible AI solutions are disrupting the market by offering highly targeted, industry-specific tools, while large firms leverage their scale and data access to provide comprehensive AI marketing suites. The competition is expected to intensify as more businesses adopt AI to stay competitive in their marketing efforts.

The significant players operating in the global Artificial Intelligence in Marketing Market are

Appier (US), Salesforce (US), Oracle (US), Micron (US), Albert Technologies (Israel), Facebook (US), InsideSales (US), Zensed (Sweden), Oculus360 (US), Twitter (US), Samsung Electronics (Korea), Persado (US), NVIDIA (US), Narrative Science (US), Intel (US), Alphabet (US), IBM (US), Microsoft (US), Mariana (US), Xilinx (US), Sentient Technologies (US), Baidu (China), Amazon (US), GumGum (US), Drawbridge (US)

The information for each competitor includes:

» Company Profiles
» Company Overview
» Product Portfolio
» Financial Performance
» Recent Developments/Updates
» Strategies

Research Methodology

The research methodology for the Artificial Intelligence in Marketing Market encompasses a comprehensive approach that combines both qualitative and quantitative analysis to ensure a well-rounded understanding of the market dynamics. The process begins with extensive secondary research, including the review of industry reports, market studies, academic journals, and relevant publications to gather existing data on market trends, key players, and technological advancements. This is complemented by primary research, involving interviews and surveys with industry experts, stakeholders, and decision-makers to obtain firsthand insights and validate the findings from secondary sources. The data collected is then analyzed using statistical tools and frameworks to identify patterns, market size, and growth projections. Additionally, SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is employed to assess the competitive landscape and evaluate the positioning of key players. This rigorous methodology ensures that the research provides actionable insights, enabling stakeholders to make informed decisions based on current and projected market conditions. Furthermore, regular updates and revisions are incorporated into the methodology to reflect ongoing changes in the rapidly evolving Artificial Intelligence in Marketing landscape, ensuring that the findings remain relevant and accurate.

Market Segmentation -

This report has explored the key segments: by Type and by Application. The lucrativeness and growth potential have been looked into by the industry experts in this report. This report also provides revenue forecast data by type and by application segments based on value for the period 2024-2032.

By Product Type, the market is primarily segmented into:

Social Media Advertising
Search Advertising
Dynamic Pricing
Virtual Assistant
Content Curation
Sales & Marketing Automation
Analytics Platform
Others

By Applications, the market is segmented into:

Hardware
Software
Services

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Regional Analysis for Artificial Intelligence in Marketing Market:

◘ North America (United States, Canada, and Mexico)
◘ Europe (Germany, France, UK, Russia, and Italy)
◘ Asia-Pacific (China, Japan, Korea, India, and Southeast Asia)
◘ South America (Brazil, Argentina, Colombia, etc.)
◘ The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, and South Africa)

Covid-19 Impact:

Covid-19 had a major impact on almost all industries. However, several companies operating in the technology sector have seen increased revenue due to significant changes in consumer preferences toward technological services. In addition, the pandemic has led to significant growth in technology across developing and developed countries.

Key Benefits for Stakeholders:
Improved Marketing Efficiency: AI automates repetitive tasks like customer segmentation, data analysis, and campaign optimization, allowing marketers to focus on strategic initiatives, ultimately reducing time and operational costs.

Enhanced Personalization: AI-powered tools provide deep insights into customer preferences and behaviors, enabling businesses to deliver personalized content, product recommendations, and ads, leading to higher engagement and conversion rates.

Data-Driven Decision Making: AI analytics platforms offer real-time insights from vast amounts of data, allowing marketers to make informed, evidence-based decisions, enhancing campaign performance and ROI.

Better Customer Experience: AI-powered chatbots, virtual assistants, and recommendation engines improve customer interactions by providing instant, tailored responses, leading to greater satisfaction and loyalty.

Optimized Ad Targeting: AI algorithms analyze user behavior and patterns to optimize ad placement, targeting, and spend, ensuring that marketing campaigns reach the right audience at the right time with more accuracy.

Increased Competitive Advantage: By leveraging AI-driven insights and automation, businesses can stay ahead of competitors, responding faster to market changes and consumer trends while maximizing the impact of their marketing efforts.

Reasons To Buy The Artificial Intelligence in Marketing Market Report:

➼ In-depth analysis of the market on the global and regional levels.
➼ Major changes in market dynamics and competitive landscape.
➼ Segmentation on the basis of type, application, geography, and others.
➼ Historical and future market research in terms of size, share growth, volume, and sales.
➼ Major changes and assessment in market dynamics and developments.
➼ Emerging key segments and regions
➼ Key business strategies by major market players and their key methods.

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Frequently Asked Questions:

➟ What is the main driving factor for the growth of the global Artificial Intelligence in Marketing Market?
➟ What are the restraining factors of the market?
➟ Who are the key market players?
➟ Which region holds the biggest market share?
➟ What are the recent trends of the global Artificial Intelligence in Marketing Market?

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