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Customer Intelligence Platform Market Size, Growth Analysis and Research Report 2024-2031 | SAS Institute Inc. oracle Corporation, International Business Machines Corporation.
Customer Intelligence Platform Market || 2024-2031
DataM Intelligence has published a new research report on "Customer Intelligence Platform Market Size 2024". The report explores comprehensive and insightful Information about various key factors like Segmentation, CAGR, business revenue competitive positioning of key companies, investigating elements such as product offerings, pricing strategies, financial performance, product portfolios, growth initiatives, and geographical reach. The purpose of this report is to provide a telescopic view of the current market size by value and volume, opportunities, and development status.
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The customer intelligence platform market encompasses the software and tools designed to collect, analyze, and interpret customer data to provide actionable insights for businesses. These platforms enable companies to better understand customer behaviors, preferences, and needs, which helps in enhancing customer engagement, personalizing marketing efforts, and improving customer experience. The increasing focus on customer-centric strategies, driven by the need to enhance loyalty and retention, is a significant growth driver for this market.
Key Developments:
On December 13, 2023, Proxima, a data intelligence software company, launched an AI-powered consumer intelligence platform aimed at improving the evaluation of business health and performance. This platform leverages over 60 million distinct buyer personas and a vast pool of first-party data from prominent media channels to provide actionable insights.
On November 18, 2022, ProfitWheel introduced Engine Consumr.ai, an integrated consumer intelligence platform that helps advertisers and their agencies better understand their consumer base, facilitating more effective targeting and engagement strategies.
On June 29, 2023, Twilio unveiled Frame AI's customer intelligence platform, which offers AI-powered insights and recommendations to optimize contact center operations and improve customer experiences. The platform is part of Twilio's broader Customer Engagement Platform, which now incorporates generative AI through its collaboration with Frame AI, enhancing the capabilities of Twilio Customer AI.
Research Process:
Both primary and secondary data sources have been used in the global Customer Intelligence Platform Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.
List of the Key Players in the Customer Intelligence Platform Market:
SAS Institute Inc. oracle Corporation, International Business Machines Corporation, Google LLC, SAP SE, Microsoft Corporation, Informatica Inc., Salesforce, Inc. and Adobe Inc.
Segment Covered in the Customer Intelligence Platform Market:
By Component: Platform, Services.
By Deployment Mode: On-premise, Cloud.
By Enterprise Size: Large Enterprise, Small and Medium-sized Enterprise.
By Data Channel: Web and Email, Social Media, Mobile, Call Centers, In Store, Others.
By Application: Customer Data Collection and Management, Customer Segmentation and Targeting, Customer Experience Management, Customer Behavior Analytics, Omnichannel Marketing, Personalized Recommendation, Others.
By End-User: BFSI, IT and Telecom, Retail and E-commerce, Healthcare, Media and Entertainment, Travel and Tourism, Others.
Regional Analysis:
The global Customer Intelligence Platform Market report focuses on six major regions: North America, Latin America, Europe, Asia Pacific, the Middle East, and Africa.
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Regional Analysis:
The global Customer Intelligence Platform Market report focuses on six major regions: North America, Latin America, Europe, Asia Pacific, the Middle East, and Africa. The report offers detailed insight into new product launches, new technology evolutions, innovative services, and ongoing R&D. The report discusses a qualitative and quantitative market analysis, including PEST analysis, SWOT analysis, and Porter's five force analysis. The Customer Intelligence Platform Market report also provides fundamental details such as raw material sources, distribution networks, methodologies, production capacities, industry supply chain, and product specifications.
**The full version of the report includes an in-depth analysis of emerging players and startups, which will provide valuable insights into the evolving market landscape and key strategies being adopted**
Chapter Outline:
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: key insights, key emerging trends, etc.
Chapter 3: Manufacturers competitive analysis, detailed analysis of Customer Intelligence Platform manufacturers competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 5 & 6: Revenue of Customer Intelligence Platform in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 7: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: The main points and conclusions of the report.
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Frequently Asked Questions
Q1) How Big is the Customer Intelligence Platform Market?
A) The Global Customer Intelligence Platform Market reached US$ 2.0 Billion in 2022 and is expected to reach US$ 14.8 Billion by 2030,
Q2) Who are the key players of Customer Intelligence Platform Market?
A) Key players are SAS Institute Inc. oracle Corporation, International Business Machines Corporation, Google LLC, SAP SE, Microsoft Corporation, Informatica Inc., Salesforce, Inc. and Adobe Inc.
Q3) What are the regions covered in this report?
A) The global Customer Intelligence Platform Market report focuses on six major regions: North America, Latin America, Europe, Asia Pacific, the Middle East, and Africa
4) What are the Segments Coverd in this report?
A) The Customer Intelligence Platform market is segmented as
By Component: Platform, Services.
By Deployment Mode: On-premise, Cloud.
By Enterprise Size: Large Enterprise, Small and Medium-sized Enterprise.
By Data Channel: Web and Email, Social Media, Mobile, Call Centers, In Store, Others.
By Application: Customer Data Collection and Management, Customer Segmentation and Targeting, Customer Experience Management, Customer Behavior Analytics, Omnichannel Marketing, Personalized Recommendation, Others.
By End-User: BFSI, IT and Telecom, Retail and E-commerce, Healthcare, Media and Entertainment, Travel and Tourism, Others.
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DataM Intelligence is a Market Research and Consulting firm that provides end-to-end business solutions to organizations from Research to Consulting. We, at DataM Intelligence, leverage our top trademark trends, insights and developments to emancipate swift and astute solutions to clients like you. We encompass a multitude of syndicate reports and customized reports with a robust methodology.
Our research database features countless statistics and in-depth analyses across a wide range of 6300+ reports in 40+ domains creating business solutions for more than 200+ companies across 50+ countries; catering to the key business research needs that influence the growth trajectory of our vast clientele.
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