Branded Generics Market Growth 2022 Global Industry Size, Recent Trends, Demand and Share Estimation by 2028with Top Players

The global Branded Generics Market is projected to reach US$ 414.99 billion by 2028 from US$ 235.86 billion in 2022; it is expected to grow at a CAGR of 9.9% from 2022 to 2028.

Rising penetration of branded generics and increasing government initiatives for promoting branded generics drive the growth of branded generics market. Encouraging utility of branded generics by healthcare providers and professionals acts as a future trend in the branded generics market.

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Analysis of the Top Market Players:

1. MYLAN N.V.
2. TEVA PHARMACEUTICAL INDUSTRIES LTD.
3. GlaxoSmithKline plc
4. Bausch Health (Valeant Pharmaceuticals)
5. Sandoz International Gmbh
6. Aspen Holdings
7. Par Pharmaceuticals
8. Lupin
9. Sanofi
10. AstraZeneca
11. Dr. Reddy's Laboratories Inc.
12. Hetero

In this report, the market has been segmented on the basis of:

Therapeutic Application (Oncology, Cardiovascular Diseases, Diabetes, Neurology, Gastrointestinal Diseases, Dermatology Diseases, Analgesics & Anti-Inflammatory, and Others)
Distribution Channel (Hospitals, Retail Pharmacies, Online Pharmacies, and Drug Stores)
Drug Class (Alkylating Agents, Antimetabolites, Hormones, Antihypertensive, Lipid-Lowering Drugs, Antidepressants, Antipsychotics, Antiepileptic, and Others)
Formulation Type (Oral, Parenteral, Topical, and Others)

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The Association for Accessible Medicines report states that nearly 3.9 billion generic prescriptions were dispensed in 2016. Therefore, branded generics present a viable opportunity for potential growth for big pharma players. According to the published report by HSRII, the US is the largest pharmaceutical market in the world (US$ 325 billion), accounting for one-third of the global pharmaceutical market, with generics accounting for 84% in terms of sales volume and 28% in terms of sales value.

Furthermore, branded generics utilization has increased among the population due to savings provided by the healthcare system and the ability to invest in tomorrow's new medicines. For instance, nearly 3.9 billion prescriptions dispensed in the US are for generics. Moreover, on average, in 2016, the use of generic medicines saved each state US$ 4.9 billion compared to the price of relevant branded medicines. This further means that Medicaid savings averaged US$ 744 million, and state Medicaid savings averaged US$ 1.5 billion per state. Such factors accelerate the demand for branded generics, fueling the overall market growth during the forecast period.

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