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Programmatic Advertising Platform Market Is Booming Worldwide | AppNexus, Google, DataXu
Programmatic Advertising Platform Market
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The global Programmatic Advertising Platform Market Size is estimated to be US$ 482.5 Billion in 2023 and is poised to register 24.6% growth over the forecast period from 2023 to 2030. To reach US $ 2249.7billion in 2030.
An Overview of the Programmatic Advertising Platform Market
Programmatic advertising is a system that automates the processes and transaction involved in purchasing and placing the ads on websites or apps. The deals are made through various websites with the help of programmatic advertising software. The market is expected to grow in the forecasted period owing to the increasing growth of the mobile and growing digitalization.
Programmatic Advertising Platform Market Size, Share, Trends, Growth Outlook, and Opportunities to 2030- by Application (Governance, Commerical, Others), Ad Format (Desktop Display, Desktop Video, Mobile Display, Mobile Video), Transaction Mode (Real Time Bidding, Private Marketplace, Automated Guaranteed), Enterprise (Small Medium Businesses, Large Enterprise) and significant players are the market segments.
In order to provide a thorough analysis of the industry, the report compiled data from over 22 jurisdictions or nations across Europe, North America, South America, Asia Pacific, and MEA.
Geographically, the global version of the report has the following country inclusion:
• North America [United States, Canada, and Mexico]
• Europe [Germany, the UK, France, Italy, Netherlands, Belgium, Denmark, Spain, Sweden, and the Rest of Europe]
• Asia-Pacific [China, Japan, South Korea, India, Australia, Indonesia, and Others]
• South America [Brazil, Argentina, Colombia, and the Rest of South America]
• the Middle East and Africa (South Africa, Turkey, Israel, GCC Countries, and the Rest of Africa)
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The primary goal of this study is to determine which market niches or nations that companies and investors should concentrate on in the future in order to allocate their resources and efforts toward Programmatic Advertising Platform that will optimize growth and profitability. The year 2024 will see notably slower growth, and given the dynamic macroeconomic and regulatory environment, major markets in North America and Western Europe will need "heavy lifting" to handle these tendencies.
In the Programmatic Advertising Platform industry, distribution channels are always crucial because of the "push" nature of many offerings in the sector. In an effort to strengthen their relationship with customers, companies have been refining their distribution model. As the Internet becomes more widely used and consumers start to value expediency, digital purchases are growing in popularity in Programmatic Advertising Platform.
Furthermore, the years considered for the study are as follows:
Historical year - 2018-2023
Base year - 2023
Forecast period** - 2024 to 2032 [** unless otherwise stated]
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Major Highlights of TOC:
Chapter 1: Overview of the Programmatic Advertising Platform Market Industry
1.1.1 Overview;
1.1 Programmatic Advertising Platform Industry
1.1.2 Key Companies' Products
1.2 Market Segment by Programmatic Advertising Platform
1.2.1 Industry Chain
1.2.2 Customer Behavior & Distribution Routes
Chapter Two: Demand for Programmatic Advertising Platform Worldwide
2.1 Overview of the Segment
2.2 Programmatic Advertising Platform Market Size (2018-2023) by Application/End Users
2.3 Application/End User Forecast for the Programmatic Advertising Platform Market (2024E-2032)
Chapter 3: Type-wise Programmatic Advertising Platform Market
3.1 According to Type
3.2 Market Size for Programmatic Advertising Platform by Type, 2018-2023
3.3 Market Forecast for Programmatic Advertising Platform by Type (2024E-2030)
Chapter Four: Programmatic Advertising Platform Market: by Region/Country
4.1 Programmatic Advertising Platform Market by Regions
4.2 Programmatic Advertising Platform Market Revenue & Share by Region
4.3 North America
4.4 Europe
4.5 the Asia Pacific
4.6 South America
4.7 the Middle East & Africa
Player Analysis in Chapter Five
5.1 Players' Market Share Analysis (2023)
5.2 Regional Market Concentration Rates
5.3 Overviews of Companies
..........continued
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Thanks for reading this article; you can also get individual chapter wise section or region wise report version like North America, Middle East, Africa, Europe or LATAM, Southeast Asia.
Contact Us:
Harry (Business Consultant)
USD Analytics Market
Phone: +1 213-510-3499
sales@usdanalytics.com
About Author:
USD Analytics Market is a leading information and analytics provider for customers across industries worldwide. Our high-quality research publications are connected market. Intelligence databases and consulting services support end-to-end support our customer research needs.
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