False Eyelashes Market is Expected to Reach US$ 2.6 Billion by 2032: IMARC Group

Summary:
• The global false eyelashes market size reached USD 1.6 Billion in 2023.
• The market is expected to reach USD 2.6 Billion by 2032, exhibiting a growth rate (CAGR) of 5.61% during 2024-2032.
• North America leads the market, accounting for the largest false eyelashes market share.
• Strips account for the majority of the market share in the product segment due to their convenience and cost-effectiveness.
• Synthetic false eyelashes hold the largest share in the false eyelashes industry.
• Women remain a dominant segment in the market as they are the primary consumers of beauty products.
• Hypermarkets and supermarkets hold the majority of shares in the market.
• The increasing popularity of cosmetic products is a primary driver of the false eyelashes market.
• New developments in eyelash varieties and the rising trend toward customization are reshaping the false eyelashes market.

Industry Trends and Drivers:
• Rising Popularity of Beauty and Cosmetic Enhancements:
The growth of the false eyelashes market is significantly influenced by the increasing emphasis on personal appearance, driven by social media trends and beauty influencers. With platforms such as Instagram, TikTok, and YouTube showcasing makeup tutorials and beauty transformations, false eyelashes have become a popular beauty product. These platforms promote the use of false eyelashes and contribute to market demand by making beauty trends more accessible to a global audience. Additionally, the rise of beauty influencers and celebrities endorsing specific eyelash brands has further popularized their use, particularly among younger consumers. This rising interest in enhancing facial features has made false eyelashes a staple in many daily makeup routines, propelling industry expansion.

• Innovations in Eyelash Materials and Styles:
Continual innovations in the materials and styles of false eyelashes are vital in shaping market expansion. Manufacturers are increasingly introducing more natural-looking and lightweight lashes made from synthetic fibers, silk, and mink, catering to a wide range of preferences and skin sensitivities. The availability of magnetic eyelashes, which offer easier application without adhesive, has also garnered attention from consumers seeking convenience. These advancements provide consumers with more options, from subtle to dramatic looks, making false eyelashes appealing for various occasions. Additionally, the increasing trend of customization, where consumers can choose the length, volume, and style of lashes, has attracted those looking for personalized beauty solutions. This focus on innovation ensures that the product range continues to evolve, catering to diverse consumer demands.

• Increasing Adoption in Professional and Everyday Use:
False eyelashes are increasingly becoming a staple product in everyday beauty routines. The widespread accessibility of affordable false eyelashes has made them more popular among regular consumers. As false eyelashes are now available in drugstores, online platforms, and beauty salons, their adoption has increased across different demographics. Additionally, the rising demand for professional-grade lashes used in salons for eyelash extensions and lifts is contributing substantially to industry growth. Salons offering semi-permanent eyelash treatments cater to clients seeking a long-lasting, natural look without the need for daily application. The rise in beauty treatments centered around lashes has reinforced their popularity, supporting the overall expansion of the false eyelashes market.

Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Product:
• Strips
• Cluster/accent
• Individual
• Others
Strips account for the majority of shares due to their versatility and ease of application.

Breakup by Type:
• Natural
• Synthetic
Synthetic false eyelashes dominate the market as they are affordable and offer a wide variety of styles, lengths, and volumes to suit different preferences and occasions.

Breakup by End User:
• Men
• Women
• Others
Women represent the majority of shares due to their higher consumption of beauty and cosmetic products, with an increasing focus on enhancing personal appearance.

Breakup by Distribution Channel:
• Hypermarkets and supermarkets
• Specialty stores
• Online retail
• Others
Hypermarkets and supermarkets hold the majority of shares due to their wide distribution networks, offering easy accessibility and a variety of brands and styles to consumers.

Market Breakup by Region:
• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa
North America holds the leading position owing to a large market for false eyelashes driven by a strong beauty and cosmetics industry and a high consumer spending on personal grooming.

Top False Eyelashes Market Leaders:
• Ardell Lashes & Beauty
• Esqido
• House of Lashes
• Huda Beauty
• KISS Products Inc.
• Lilly Lashes
• M.A.C. Cosmetics Inc. (The Estee Lauder Companies Inc.)
• Miranda Lashes Inc.
• PAC Cosmetics LLP
• Parfums De Coeur Ltd.
• PT Royal Korindah
• Qingdao Elour Lashes
• Velour Beauty

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

IMARC Group
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Email: sales@imarcgroup.com
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IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

This release was published on openPR.