Kiwi Fruit Global Market Report 2024 by The Business Research Company | Dole plc, Del Monte Fresh Produce N.A. Inc., Chiquita Brands International Inc., Zespri Group Limited, Calavo Growers Inc., Enza Zaden, Seeka Limited, Fresh Fruits Company, Eastpack L

The kiwi fruit market size has grown strongly in recent years. It will grow from $1.77 billion in 2023 to $1.90 billion in 2024 at a compound annual growth rate (CAGR) of 7.2%. The growth in the historic period can be attributed to increased consumer awareness of health benefits associated with kiwi fruit, improvements in transportation and logistics, growth in demand for exotic fruits in developed markets, adoption of modern agricultural practices leading to higher yields, and trade agreements facilitating easier export and import of kiwi fruit.

The kiwi fruit market size is expected to see strong growth in the next few years. It will grow to $2.53 billion in 2028 at a compound annual growth rate (CAGR) of 7.5%. The growth in the forecast period can be attributed to continued focus on healthy eating habits, driving demand for nutritious fruits like kiwi, climate change affecting traditional kiwi fruit growing regions and leading to exploration of new cultivation areas, shifting consumer preferences towards organic and sustainably produced kiwi fruit, government initiatives promoting fruit farming and export diversification, changing demographics and urbanization influencing consumption patterns. Major trends in the forecast period include growth in demand for organic and sustainably produced kiwi fruit, increasing utilization of social media and online platforms for marketing and sales, development of new varieties with improved flavor profiles and extended shelf life, integration of kiwi fruit into functional food and nutraceutical products, emergence of gourmet and premium segments within the kiwi fruit market.

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Kiwi Fruit Market Major Segments
The kiwi fruit market covered in this report is segmented -

1) By Product Type: Fresh Kiwi, Processed Kiwi
2) By Nature: Organic, Conventional
3) By Distribution Channel: Supermarkets, Specialty Retailers, Convenience Stores , E-Commerce, Other Channels
4) By Application: Direct Consumption, Jams, Sauce, Ice cream, Salad, Other Applications

Key Driver - Increasing Organic Food Demand Propelling The Growth Of The Kiwi Fruit Market

The increasing demand for organic food is expected to drive the Kiwi fruit market going forward. Organic and natural food products are food substances produced without synthetic chemicals, pesticides, or genetically modified organisms (GMOs), and they are minimally processed and free from artificial additives. Demand for organic and natural food products is on the rise due to several factors, including increasing health consciousness among consumers and a growing need for transparency in the food supply chain. Organic kiwi fruit offers a holistic approach to food production that prioritizes environmental stewardship, consumer health, and sustainable agriculture. Organic fruits, including kiwi, may contain higher levels of antioxidants, vitamins, minerals, and phytonutrients compared to conventionally grown counterparts, offering enhanced nutritional benefits to consumers. For instance, in June 2022, according to a survey published by the Organic Trade Association (OTA), a US-based business association for the organic industry in North America, it was revealed that organic industry sales surpassed $63 billion, with $1.4 billion (2%) in total growth over the preceding year. Additionally, organic food, which accounted for over 90% of organic product sales, experienced 2% growth, reaching $57.5 billion. Therefore, increasing demand for organic food is driving the growth of the Kiwi fruit market.

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Prominent Trend - Increasing Focus On Innovative Products In The Kiwi Fruit Market

Major companies operating in the Kiwi fruit market are increasing their focus on launching innovative products, such as Kiwi extracts, to improve protein absorption. Kiwi extract refers to a concentrated form of compounds derived from kiwifruit which is often utilized for its potential health benefits and nutritional properties. For instance, in January 2023, Pharmactive Biotech Products S.L.U., a Spain-based company that provides differentiated natural ingredients, launched KWD+, a kiwi fruit extract. This launch includes its standardization to contain at least 0.15% actinidin, the presence of 0.1% Aktinnamics antioxidants, and its concentration of proteolytic enzymes up to five times higher than fresh kiwi fruit. This advanced solution allows for a more precise dosage for improved protein digestion and absorption, catering to specific consumer demographics like athletes, the elderly, and vegans, potentially expanding the market opportunities for Kiwi-based ingredients within the Kiwi fruit market beyond just fresh fruit consumption.

Kiwi Fruit Market Players
Major companies operating in the kiwi fruit market are Dole plc, Del Monte Fresh Produce N.A. Inc., Chiquita Brands International Inc., Zespri Group Limited, Calavo Growers Inc., Enza Zaden, Seeka Limited, Fresh Fruits Company, Eastpack Limited, Driscoll's Inc., Limoneira Company, Sunkist Growers Inc., Plant & Food Research, Apata Group Limited, Oppy (The Oppenheimer Group), Freshmax Group, Naturipe Farms LLC, DMS Progrowers Limited, Southern Produce Limited, Auckland Pack and Cool, Birchwood Packhouse Limited, Trinity Fruit Company Inc., Salix Fruits LLC

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Largest And Fastest Growing Region In The Market
Asia-Pacific was the largest region in the kiwi fruit market in 2023. It is expected to be the fastest-growing region in the forecast period. The regions covered in the kiwi fruit market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The Table Of Content For The Market Report Include:
1. Executive Summary
2. Kiwi Fruit Market Report Structure
3. Kiwi Fruit Market Trends And Strategies
4. Kiwi Fruit Market - Macro Economic Scenario
5. Kiwi Fruit Market Size And Growth
…..
27. Kiwi Fruit Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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