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Global Expansion and Technological Integration Boost Free-to-Air Services Market by 2032

05-17-2024 12:13 PM CET | IT, New Media & Software

Press release from: Allied Market Research

Free-to-Air Services Market

Free-to-Air Services Market

According to a new report published by Allied Market Research, titled, "Free-to-air (FTA) Service Market," The free-to-air (FTA) service market was valued at $120.28 billion in 2022, and is estimated to reach $337.3 billion by 2032, growing at a CAGR of 11.2% from 2023 to 2032.

Free-to-air (FTA) services continue to be an approachable method for millions of viewers to view a range of media content by using a simple antenna, with or without a requirement for a Set Top Box (STB). They are available in an unencrypted format and provided by broadcasters exclusive of any subscription that is permitted by the government authorities. These TV channels are generally earned using advertisements.

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They are typically available in residential and commercial areas through a range of methods, including terrestrial broadcasting, satellite broadcasting, and Internet Protocol television (IPTV). Further, the convenience of FTA services in commercial and residential areas varies depending on the location. In some areas, there may be a limited number of FTA channels available or only accessibility to terrestrial FTA services, however, in other areas, there may be a wider selection of channels or accessibility to both terrestrial and satellite FTA services. Hence, FTA services are gaining significant momentum in residential and commercial applications to provide a free and easy way to watch television and radio.

Rise in the adoption of Internet Protocol Television (IPTV) and the increase in number of subscribers drive the growth of the market. In addition, the surge in the integration of government initiatives in digital broadcasting and FTA services has fueled the growth of the free-to-air services market. However, lack of content security and data piracy limit the growth of this market. Conversely, emergence of Over-the-top (OTT) platforms with free streaming services is anticipated to provide numerous opportunities for the expansion of the market during the forecast period.

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The rise in adoption of Internet Protocol Television (IPTV) and the increase in number of subscribers are expected to drive the growth of the market. In addition, the surge in the integration of government initiatives in digital broadcasting and FTA services fuels the growth of the free-to-air service market. However, a lack of content security and data piracy is expected to limit the market growth. Conversely, the emergence of Over-the-top (OTT) platforms with free streaming services is anticipated to provide numerous opportunities for the expansion of the free-to-air service market size during the forecast period.

Depending on the device type, the cable television segment dominated the free-to-air service market share in 2022 and is expected to continue this trend during the forecast period, owing to the increased smart TV usage, rising internet penetration, and surging consumer demand for better television distribution infrastructure. However, the mobile TV segment is expected to witness the highest growth in the free-to-air service industry, owing to the growing utilization of smart equipment, such as smartphones and tablets, along with the rise in the availability of affordable mobile business services (or "m-services") across diverse telecommunication carriers.

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Region-wise, the FTA service market was dominated by North America in 2022 and is expected to retain its position during the forecast period owing to several government authorities and broadcasting agencies employing these FTA solutions to streamline media and content delivery, further contributing to the market growth within the region. However, Asia-Pacific is expected to witness significant growth during the forecast period, owing to the surge in demand for cable TV and mobile TV, coupled with favorable government support to promote the use of digital television services among residential and commercial areas.

The global free-to-air services market is dominated by key players such as AMC Networks, Inc., British Broadcasting Corporation, BT Group Plc, Deutsche Telekom AG, Eutelsat, ITV Plc, Mediaset S.p.A., ProSiebenSat.1 Media SE, RTL Group, and Sky Plc. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.

The report provides a detailed analysis of these key players of the global free-to-air services market. These players have adopted different strategies such as new product launches, collaborations, expansion, joint ventures, agreements, and others to increase their market share and maintain dominant shares in different regions. The report is valuable in highlighting business performance, operating segments, product portfolio, and strategic moves of market players to showcase the competitive scenario.

Access the full summary at: https://www.alliedmarketresearch.com/free-to-air-service-market-A07913

Thanks for reading this article; you can also get individual chapter-wise sections or region-wise report versions like North America, Europe, or Asia.

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Lastly, this report provides market intelligence most comprehensively. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients in making strategic business decisions and achieving sustainable growth in their respective market domains.

Pawan Kumar, the CEO of Allied Market Research, is leading the organization toward providing high-quality data and insights. We are in professional corporate relations with various companies. This helps us dig out market data that helps us generate accurate research data tables and confirm utmost accuracy in our market forecasting. Every data company in the domain is concerned. Our secondary data procurement methodology includes deep presented in the reports published by us is extracted through primary interviews with top officials from leading online and offline research and discussion with knowledgeable professionals and analysts in the industry.

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