Portable Pumping: Electric Breast Pump Market Trends and Opportunities

** Market Overview **

The global portable electric breast pump market is driven by various factors such as the increasing number of working women, rising demand for personal breast pumps due to increasing awareness about breast health, technological advancements leading to introduction of innovative products, and rising disposable income.

Key players operating in this market are focusing on new product launches and geographical expansions to increase their market share. Some of the key factors driving the market growth are increasing initiatives by government and non-government organizations to promote breastfeeding, technological developments in electric breast pumps, and strategic marketing initiatives by leading brands such as sponsorship of public breastfeeding through partnerships. However, concerns related to improper collection and storage of breast milk are challenging the market growth to some extent.

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** Key Takeaways **

• North America dominated the market with 45% share in 2021
• Increasing number of working women is a key driving factor
• Asia Pacific to register fastest growth rate
• Rising demand for personal pumps due to breast health awareness
• Concerns over improper collection & storage challenge growth

** Regional Snapshot **

North America
• Dominates market with over 45% share in 2021
• High awareness levels, rising women employment rates after childbirth
• High healthcare expenditure

Asia Pacific
• Expected to register fastest CAGR during forecast period
• Due to improving healthcare infrastructure, rising purchasing power

Europe
• Significant share attributed to favorable policies regarding breastfeeding
• Presence of leading manufacturers also supporting regional growth

** Drivers **

Increasing number of working women: A major factor driving the portable electric breast pump market is the rising number of working women across the globe. More women are joining the workforce and resuming jobs shortly after pregnancy. This has significantly increased the demand for portable breast pumps that allow working mothers to pump milk during office breaks.

Technological advancements: Advances in pump designs and features are contributing to the market growth. Companies are focusing on making pumps lighter, smaller, and with additional features like battery operation, adjustable speed/pressure controls, etc. These make pumping more efficient and convenient. Mothers are willing to purchase advanced, easy-to-use pumps.

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** Restraints **

High cost: Many advanced portable electric pumps come at high prices ranging from USD 200-300. This remains unaffordable for women from low and middle-income groups in developing regions. The high cost of battery-operated pumps limits the adoption among the price-sensitive consumer segment.

Improper use: Lack of information regarding proper usage serves as a hindrance. Improper cleaning, sterilization, milk storage lead to growth of bacteria that can impact a baby's health. Proper demonstrations by physicians/consultants is still limited in many regions. This restricts product adoption.

** Opportunities **

Expanding online sales: The availability of portable electric pumps through e-commerce sites is increasing. Online sales channels provide convenience and save time for consumers while giving companies access to untapped regional markets. Companies should leverage online platforms more to make their products easily available to target customers globally.

Increasing demand in developing regions: Regions like Asia Pacific, Latin America, Middle East & Africa offer significant untapped opportunities owing to expanding target population, rising incomes and healthcare infrastructure. Companies can focus on these emerging economies to gain higher market shares.

** Challenges **

Low awareness in developing countries: Despite the importance of breastfeeding, awareness remains marginal regarding the available products/options for working mothers in developing economies. Companies face challenges in creating education programs and marketing in remote regions.

Competition from traditional feeding bottles: Traditional feeding bottles are a major substitute for breast pumps in regions where poverty, lack of awareness and social barriers exist. Companies have to carefully formulate competitive pricing strategies countering this.

** Market Segmentation **

By Type
• Unilateral
• Bilateral
• Others

By Application
• Online Sales
• Offline Sales

** Key Players **

• Medela
• Pigeon (Lansinoh)
• Philips Avent
• Ameda
• Ardo medical
• NUK
• Tommee Tippee
• Evenflo Feeding
• Spectra Baby
• Hygeia Health
• Bellema
• Rumble Tuff
• Limerick
• Canpol babies
• Chicco
• SnowBear
• Horigen
• Jiangsu Xinbei Electric
• Zhejiang Rikang

Click Here To Access Sample Pages Of This Report: https://theresearchdeck.com/report/portable-electric-breast-pump-market/#requestForSample

** Key Questions **

1. What are the key drivers supporting the market growth?
A. Increasing number of working women, rising awareness about breast health, product innovations, and rising incomes are the major drivers.

2. Which region accounted for the largest market share in 2021?
A. North America dominated the global market with a 45% share in 2021.

3. What are the main challenges in the global portable electric breast pump market?
A. High product costs, improper usage leading to health issues, competition from feeding bottles challenge the growth.

4. What impact has Covid-19 had on this market?
A. The pandemic boosted sales as health agencies emphasized breastfeeding and governments supported working women. It also accelerated online purchases.

5. How often should portable electric pumps be sterilized?
A. After every use, the components of the pump that contact milk should be disassembled and sterilized. Most manufacturers recommend steam-sterilizing or boiling parts after each use to prevent bacterial growth.

Related Reports:

Home Electric Breast Pump Market: https://theresearchdeck.com/report/home-electric-breast-pump-market/

Wireless and Wearable Electric Breast Pump Market: https://theresearchdeck.com/report/wireless-and-wearable-electric-breast-pump-market/

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