India Lingerie Market Anticipated to Reach US$ 10.9 Billion during 2024-2032 | IMARC Group

The latest report by IMARC Group, titled "India Lingerie Market: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2024-2032," the India lingerie market size reached US$ 4.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 10.9 Billion by 2032, exhibiting a growth rate (CAGR) of 9.32% during 2024-2032.

Get a Sample Copy of the Report at: https://www.imarcgroup.com/india-lingerie-market/requestsample

Factors Affecting the Growth of the India Lingerie Industry:

• Changing Social Attitudes:

The market has witnessed a significant shift in social attitudes toward lingerie. Traditionally, lingerie was viewed merely as a basic necessity with limited importance given to style, comfort, or personal choice. This perspective has evolved remarkably, influenced by several factors. The increasing exposure to global fashion trends has played a crucial role. With the advent of the internet and social media, Indian consumers are more aware of international fashion trends, including lingerie styles and brands. This exposure has led to a heightened interest in lingerie as a fashion statement, not just a necessity.

• The Rise of E-Commerce:

The Indian market has been a game-changer for the lingerie market. The anonymity and convenience of online shopping have made it easier for consumers, especially women, to explore and purchase lingerie. The driving of this trend is the convenience and privacy that online platforms offer. Many women in India find it uncomfortable or inconvenient to shop for lingerie in physical stores due to cultural taboos and a lack of privacy. E-commerce platforms provide a discreet and comfortable shopping experience, which is particularly appealing.

• Increasing Disposable Income:

India's economic growth has led to an increase in disposable income among the middle class, which has directly impacted the lingerie market. As incomes rise, consumers tend to spend more on non-essential and luxury items, including higher-quality and branded lingerie. Higher disposable income has also led to greater awareness and demand for quality and comfort in lingerie. Consumers are willing to invest in premium products that offer better materials, fit, and longevity. This trend is evident in the growing popularity of international lingerie brands in India, which are often perceived as offering superior quality.

India Lingerie Market Report Segmentation:

By Product type:

• Brassiere
• Knickers or undergarments
• Shapewear
• Others

On the basis of product type, the market has been divided into brassiere, knickers and undergarments, shapewear, and others.

By Material:

• Cotton
• Silk
• Satin
• Nylon
• Others

Based on the material the market has been divided into cotton, silk, satin, nylon, and others.

By Price Range:

• Economy
• Premium

On the basis of price range, the market has been divided into economy and premium.

By Distribution Channel:

• Mass Merchandizers
• Specialized Stores
• Online Stores
• Others

Based on the distribution channel, the market has been divided into mass merchandisers, specialized stores, online stores, and others.

By Region:

• North India
• West and Central India
• South India
• East India

On the basis of region, the market has been divided into North India, West and Central India, South India, and East India.

Competitive Landscape:

The competitive landscape of the market has been studied in the report with detailed profiles of the key players operating in the market.

India Lingerie Market Trends:

The market is primarily driven by the growing shift towards comfort and functionality in lingerie design. Consumers are increasingly looking for products that offer comfort for extended wear, especially given the lifestyle. This has led to a rise in demand for seamless, wire-free, and breathable fabrics. Brands are innovating with materials like microfiber, cotton blends, and moisture-wicking fabrics to enhance comfort.

Moreover, with growing awareness about environmental issues, there is an increasing demand for sustainable and eco-friendly lingerie products. Consumers are becoming more conscious of their choices and their impact on the environment. This has led to a rise in the popularity of brands that use organic, recycled, or sustainable materials and follow ethical manufacturing practices.

Explore the Full Report with Charts, Table of Contents, and List of Figures: https://www.imarcgroup.com/india-lingerie-market

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