Press release
A2P Messaging Market 2023-2030 is Booming Worldwide| Top Players are The Carlyle Group (Syniverse Technologies), CLX Communications AB, Infobip Ltd.
The A2P messaging market is expected to grow from USD 66.84 billion in 2022 to USD 96.73 billion by 2030, at a compound annual growth rate (CAGR) of 4.9% from 2023 to 2030.
The A2P (Application-to-Person) messaging market refers to the dynamic and evolving landscape within the telecommunications industry, where businesses and organizations utilize application-based messaging platforms to engage with individuals via text messages. In this context, A2P signifies the transmission of messages initiated by applications and software systems to reach end-users. These messages encompass a wide range of purposes, including transactional notifications, alerts, authentication codes, promotional offers, and appointment reminders. A2P messaging has gained significant traction as a versatile and efficient communication tool, enabling businesses to establish direct connections with their customers, automate routine interactions, enhance customer engagement, and provide timely information.
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Top Key players operating the global A2P Messaging Market:
The Carlyle Group (Syniverse Technologies), CLX Communications AB, Infobip Ltd., Twilio
A2P Messaging Market, By Segmentation:
A2P Messaging Market segment by Type:
Grey Route A2P SMS
OTT A2P Messaging
Others
A2P Messaging Market segment by Application:
Banking
Ticketing
Healthcare
Content Payments
Operator Engagement
Advertising
Retail
Market Overview:
The A2P (Application-to-Person) messaging market was experiencing significant growth and transformation. A2P messaging involves the transmission of automated messages from applications to individuals, encompassing various use cases such as transactional alerts, authentication codes, marketing promotions, and more. This market was being driven by the increasing reliance on mobile communications, the proliferation of smartphones, and the expanding digitalization of businesses across sectors. The market was characterized by a diverse range of players including telecom operators, messaging aggregators, technology providers, and enterprises seeking to leverage A2P messaging for customer engagement and operational efficiency. However, challenges such as messaging spam, fraud, and the need for improved message deliverability remained pertinent.
Geographic Segment Covered in the Report:
The Global A2P Messaging Market growth report offer insights and statistics about the market area which is further also divided into sub-regions and countries. For the purpose of this study, the report has been segmented into following regions and countries-
1. North America (USA and Canada)
2. Europe (UK, Germany, France and the rest of Europe)
3. Asia Pacific (China, Japan, India, and the rest of the Asia Pacific region)
4. Latin America (Brazil, Mexico, and the rest of Latin America)
5. Middle East and Africa (GCC and rest of the Middle East and Africa)
Market Challenges and Risks:
The A2P (Application-to-Person) messaging market has witnessed significant growth and challenges in recent years. Market changes are driven by evolving consumer communication preferences, technological advancements, and the increasing integration of messaging solutions in various industries. A2P messaging involves the transmission of messages from applications to individuals, such as authentication codes, transaction alerts, and promotional messages. This market's growth is attributed to its efficiency, wide reach, and versatility in catering to different sectors, including banking, e-commerce, healthcare, and more. However, along with opportunities, the A2P messaging market also faces risks such as spam, fraud, and privacy concerns. As the market continues to expand, finding the balance between effective communication and user protection remains a critical challenge for stakeholders in the A2P messaging industry.
Cumulative Impact of COVID-19 on Market:
As lockdowns and social distancing measures were implemented globally, there was a substantial surge in the use of digital communication channels, including A2P messaging, to maintain business operations and facilitate essential services. This sudden shift towards remote work, online shopping, and contactless interactions led to a heightened demand for A2P messaging services, particularly in sectors such as e-commerce, healthcare, and logistics. However, the pandemic also brought about challenges such as economic uncertainties and stricter regulations, affecting the overall business environment. Despite the increased demand, some companies faced disruptions in their supply chains and reduced marketing budgets, influencing the dynamics of the A2P messaging market.
Historical Years: 2017-2022
Base Year: 2022
Estimated Year: 2022
Forecast Period: 2023-2030
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Reasons for Buying this Report:
1. This report provides pin-point analysis for changing competitive dynamics
2. It provides a forward looking perspective on different factors driving or restraining market growth
3. It provides a six-year forecast assessed on the basis of how the market is predicted to grow
4. It helps in understanding the key product segments and their future
5. It provides pin point analysis of changing competition dynamics and keeps you ahead of competitors
6. It helps in making informed business decisions by having complete insights of market and by making in-depth analysis of market segments.
The Global A2P Messaging Market size report provides answers to the following key questions:
1. Which are Trending factors influencing the market shares of the top regions across the globe? What is the impact of Covid19 on the current industry?
2. What is economic impact on market?
3. When is the recovery expected from the pandemic?
4. Which segments offer high-growth opportunities in the long run?
5. What are the key outcomes of the five forces analysis of the global market?
6. What are sales, revenue, and price analysis by regions of this market?
Table of Content
Chapter 1: Global A2P Messaging market Overview
Chapter 3: Market Dynamics
Chapter 4: Top Company Profiles
Chapter 5: Global A2P Messaging market Competition, by Players
Chapter 6: Global Market Size by Regions
Chapter 7: Global Market Segment by Application
Chapter 8: Global A2P Messaging market Segment by Type
Chapter 9: Market Chain, Sourcing Strategy, and Downstream Buyers
Chapter 10: Strategies and key policies by Distributors/Suppliers/Traders
Chapter 11: Key Marketing Strategy Analysis, by Market Vendors
Chapter 12: Market Effect Factors Analysis
Chapter 13: Global A2P Messaging market Size Forecast (2023-2030).
Continue...
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