Press release
Healthcare CRM Market 2022 Global Industry Size, Share, Trends, Opportunities, Growth Analysis and Forecast to 2030
A range of services and technologies are available through healthcare customer relationship management that can enhance and optimize patient and healthcare provider communication. These technologies include emails, web forms, comment forms, and messaging services. Everywhere, these products and services are rising in popularity.
The market for healthcare CRM is expanding due to factors such as the shift toward online ordering of goods, the rise in demand for customer relationship management software among pharmaceutical companies, and the quick digitalization of developing nations like the United States, Germany, and France. Additionally, the market for healthcare CRM is expanding due to the surge in social media marketing of products.
The growth of the healthcare CRM market is anticipated to be driven by an increase in patient demand for treatments that are simple to access through virtual patient care and an increase in technological advancements in reconstructing healthcare databases.
Medical facilities were significantly affected by the COVID-19 pandemic outbreak. An integrated solution was desperately needed to manage workflow and provide help and care to patients globally. IT in healthcare is primarily impacted by data, analytics, and digitalization.
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Key Players
SugarCRM (US)
SAP SE (Germany)
Keona Health (US)
Microsoft (US)
Salesforce (US)
Infor (US)
Keona Health (US)
Healthgrades (US)
Oracle (US)
Influence Health (US)
Segmental Analysis
By Type
Based on the type, the market is divided into, Analytical CRM, Collaborative CRM, and Analytical CRM comprise the remaining market segments. The operational CRM sector has the biggest market share in 2018, accounting for roughly 56.4%.
By Component
Based on the component market, the divisions include Service and Software. Software services are expected to grow at the fastest rate throughout the projected period, with a CAGR of 13.8%.
By Mode Of Delivery
There are two types of healthcare CRM systems: on-premise and cloud-based. The cloud-based system is predicted to see a CAGR of 13.7% throughout the projected period.
By Application
The task management, report module, patient management, and communication module are further subdivided under the application segment. Approximately 41.4% of the market is occupied by the communication module segment in 2018.
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Regional Analysis
Due to superior network and IT development in the area, North America dominated the healthcare CRM market and held the greatest revenue share of more than 55.0% in 2021. Industry expansion is fueled by the introduction of the Affordable Healthcare Act (2010) and benevolent government programs like health connect and e-health. The market in Asia-Pacific is expected to grow profitably by about 9.9% during the projected period due to health care programs created by government organizations. According to Wolters Kluwer, governments in the region are anticipated to spend USD 794.6 million on EHR/EMR systems by 2018.
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