Sanitary Napkin Market To See Incredible Growth During 2022-2031

Sanitary Napkin Market Outlook 2031

The global sanitary napkin market was valued at US$ 24.5 Bn in 2021
It is estimated to grow at a CAGR of 5% from 2022 to 2031
The sanitary napkin market is expected to reach value of US$ 41 Bn by the end of 2031

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Analysts' Viewpoint on Sanitary Napkin Market Scenario

Growing inclination toward personal hygiene and personal well-being has made people more conscious about their health when purchasing products. One of the top priorities for women's health is the monthly menstrual cycle. Increase in awareness about feminine hygiene products among women has fueled the demand for sanitary napkins worldwide. Governments in several countries in association with various non-profit organizations (NGOs) are undertaking initiatives to spread awareness among women about menstrual hygiene, especially in developing economies. Moreover, manufacturers are introducing low-cost products and are focusing on product diversification to expand their consumer base. The market is further influenced by aggressive promotions and marketing strategies adopted by key players in the industry. Furthermore, improvement in purchasing power of women along with an increase in number of companies offering sanitary pad subscriptions is another factor driving the demand for hygiene products.

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Sanitary Napkin Market

Sanitary napkins (sanitary wipes) are sanitary absorbent products designed to absorb and retain menstrual fluids without causing any leakage. Women are the right target market for sanitary napkins as compared to the male population including fathers and husbands of these women in most regions. A sanitary napkin consists of an absorbent pad inserted between two layers of non-woven fabric. Sanitary napkins (or pads) are available in various types and sizes. Based on menstrual flow and preferences, women need to choose a sanitary napkin of suitable thickness, length, and absorbency.

The first disposable sanitary napkin, made of cotton and gauge, was assembled in 1896. The plastic revolution changed the entire character of sanitary napkins. Sanitary napkins began to be manufactured using superabsorbent polymer (SAP) as the absorbent material with polyethylene (PE) as the back cover. This made it waterproof. The polypropylene top layer kept it dry.

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Awareness about Feminine Hygiene, Government Initiatives, and Introduction of Organic Products to Propel Market

Emerging trends are expected to expand the global sanitary pads market size, which includes a rise in e-commerce, increased adoption of sanitary napkins, and the need for eco-friendly products. Various groups, such as iCare, Saathi pads, and ZanaAfrica, are distributing reusable and cheaper sanitary pads to improve sanitation in rural areas. The popularity of organic sanitary pads is growing worldwide due to their significant hygiene value and widespread use in both developed and developing regions. An increase in the adult women population and easy availability of products is estimated to boost the global sanitary napkins market share during the forecast period.
Natural organic sanitary napkins are sterile and free of plastics and chemicals, which make them comfortable to use. These factors associated with eco-friendly sanitary napkins are expected to drive the demand for sanitary napkins during the forecast period. The feminine personal hygiene industry is changing rapidly and offers customizable products and services. New product developments and the usage of natural organic materials instead of plastic and synthetic materials help to increase the demand for sanitary napkins, thus consumers prefer organic sanitary napkins. Moreover, women are becoming more health conscious and leaning toward eco-friendly products.

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Demand for Eco-friendly Products and Emergence of Reusable Napkins to Boost Sanitary Napkin Production

According to reports from the United Nations, on average, each woman who uses sanitary napkins contributes 60 kilograms of sanitary napkin waste in her lifetime, which creates 100,000 tons of waste annually. With approximately 375 million girls and women of reproductive age, most of whom are menstruating, an estimated 1.021 billion pads are disposed of each month, most of which are non-biodegradable. According to the Menstrual Health Alliance India, a single sanitary pad could take 500 to 800 years to decompose as the plastic used is not biodegradable and can lead to health and environmental hazards.

Homemade sanitary napkins are therefore promoted not only to benefit the environment but also users. Reusable pads are cost-effective and can be made at home. However, there are still some myths surrounding reusable pads, regarding their hygiene, feasibility, and absorbency. Therefore, several menstruating women prefer to use disposable sanitary napkins.

Analysis of Key Players in Global Sanitary Napkin Market

Detailed profiles of providers of sanitary napkins have been provided in the report to evaluate their financials, key product offerings, recent developments, and strategies.
The sanitary napkin market is fragmented due to the strong presence of several players. Competition is expected to increase in the coming years with the entry of numerous local players. Key players active in the global sanitary napkin market are Procter & Gamble, Kimberly-Clark Corporation, Edgewell Personal Care Company, Hengan International Group Company Limited, Kao Corporation, Lil-lets UK Limited, Ontex, Organyc, Sanofi S.A., and Unicharm Corporation.

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