bmp media investors AG: bmp acquires stake in ferret go GmbH

13.05.2013
bmp media investors AG (ISIN DE0003304200) has acquired a 9.76% stake in Bernau-based ferret go GmbH.

ferret go GmbH offers a scalable SaaS solution for analysing web content that supports companies in media monitoring. The analysis provides them with results about how their company, their brands and individual products are reported on in various media environments.

In addition, ferret has developed a sentiment analysis process that allows it to analyse even complex content and determine its tonality. With its web technology and on the basis of computer-linguistic processes, ferret examines online newspapers, blogs, communities and traditional print media with the aim of identifying moods and makes the results available virtually in real-time.

'Our investment is to support ferret in pressing further ahead with its market launch in particular. We see not only individual companies and institutions as users of the solution, but also consider it very suitable in cooperations with publishing companies and traditional media monitoring companies,' says Jens Spyrka, an Executive Board member of bmp media investors AG.
'Automated trend and opinion mining processes are also becoming more important in the media analysis market. The evaluation of immense volumes of data must take place quickly, efficiently and reliably. This is a segment that is highly interesting for ferret. We are therefore all the more pleased to have an experienced partner like bmp at our side that has a deep understanding of the technology behind our products and their role in the SaaS business for business applications,' says Andreas Nickel, Managing Director of ferret go GmbH.

This Corporate News is neither an offer nor a request to submit an offer for the sale of securities - specifically not in the US or other countries or jurisdictions in which an offer or request to submit an offer for the purchase or sale would be illegal without prior registration or permission under the relevant securities guidelines.
This Corporate News is neither an offer to sell registered bearer shares nor a request to submit an offer to buy the registered shares; it is merely for information purposes.

About bmp media investors AG:

The private equity company bmp media investors AG (ISIN DE0003304200) invests in high-growth companies in the area of media and marketing services in Germany and Poland. It focuses on companies in the seed, start-up and expansion stages.

Since 1997, bmp media investors has been investing in media and marketing service companies. Some of its most successful exits include eProfessional, Gamigo, YOC, K2, Bankier, Nokaut and nugg.ad. Companies such as brand eins, dailyme , Xamine, iversity, K2 and Retresco are in its current portfolio.

Contact:

bmp media investors AG
Corinna Riewe
Schlüterstraße 38
10629 Berlin
Tel.: +49-30-20 30 5 567
criewe@bmp.com
www.mediainvestors.com

edicto GmbH
Dr. Sönke Knop, Axel Mühlhaus
Eschersheimer Landstraße 42-44
60322 Frankfurt
Tel. +49-69-90550551
bmp@edicto.de

This release was published on openPR.