Roamler acquires Mobeye and expands its field marketing services in the French market.

Roamler, through its Retail division, has acquired Mobeye, one of its strongest competitors in crowd-supported field marketing services for businesses, in the French market. Roamler and Mobeye are now joining forces in data-driven in-store auditing and activation, by deploying their advanced mobile technology and large communities of on-demand users, in order to provide FMCG and retailers with even more value and efficiency.
Since it launched a decade ago, Roamler has positioned itself as the European leader in business solutions powered by mobile technology and flexible resourcing. The company has reached a dominant position in the retail industry, providing clients such as Unilever, P&G and Red Bull with a mobile community spread across Europe, to perform in-store field activities on demand. For Roamler, which was privately funded 20 million euro to expand its operations in 2020, Mobeye is the second acquisition this year, following the Dutch data company Datlinq earlier in March.
The purpose of the strategic acquisition is to further expand Roamler’s commercial proposition to FMCGs and retailers, while consolidating a leadership position also in the French market.
For Mobeye, the acquisition opens the door to further expansion of its range of services in other key European markets and allows for the integration of new functionalities. The management of Mobeye will remain unchanged, complementing Roamler’s international Retail team with their innovative vision, and expertise.

Adding speed and efficiency to field marketing activities
Monitoring and optimising the visibility and availability of products in the retail channel represents a challenge for most manufacturers. A real-time, detailed overview of what is really happening in-store is what brands need to maximise the ROI on marketing and distribution efforts to outperform competitors. Over the past decade, Roamler has specialised in adding speed, efficiency and scalability to field marketing, by disrupting traditional models with a combination of advanced technology and a large community of trained shoppers and independent professionals, activated on-demand, via the Roamler mobile app.
Active since 2013, Mobeye has been operating according to the same vision, becoming a strong competitor and acquiring a leadership position in the native French market.

European expansion
By joining forces, the two companies are aiming to serve even more clients across and outside Europe, by merging valuable know-how, best-in class technology and the expertise of their international teams.

“For the past 8 years, we have been working to provide our clients with innovative and effective solutions that meet their growth needs.” - states Augustin Rudigoz, CEO of Mobeye - “Being able to rely on the Roamler European community and their knowledge of each market, enables us in offering our customers even more effective solutions at a global level.”
David Viles, Managing Director of the European Retail division at Roamler, sees this acquisition as a valuable opportunity for both companies to grow: “We are so excited to have joined forces with Mobeye who offer a host of complementary services and clients to work together with. We share very similar values, are like-minded, people orientated and have a strong growth agenda.”

Committed to a sustainable future
Besides their mutual plans for growth, Roamler and Mobeye share a sustainable approach to business, by deploying flexible, localised resource that allows companies to stretch their volume and footprint entirely on demand, while cutting fixed costs and reducing carbon footprint.
Thanks to the use of geo-tagged mobile technology, the model put in practice by both companies negates the need for long commutes. The members of these flexible communities are, in fact, offered assignments in their immediate vicinity that they can easily reach by foot or bike. This enables the companies’ clients in reducing their carbon footprint by up to 30%, in in comparison to using traditional field marketing companies.
“Roamler and Mobeye, also share a future-oriented mindset.”- states Jeroen ten Haave, CEO of Roamler. “A sustainable approach to business is key to keep growing in the right way. As entrepreneurs we should all be committed to work for the present, while building a future which provides opportunities of growth and development for all of us.”

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About Roamler
Founded in 2011, Roamler provides businesses with B2B crowd-supported solutions, answering the the industry’s call for efficiency by leveraging a large network of on-demand professionals. These ‘Roamlers’ are recruited and organized according to skillset, experience and physical location before being matched to a variety of ‘tasks’. This helps businesses increase flexibility and provides professionals with a wider range of personal and professional growth opportunities.

Roamler is the European leader in crowd-based field-marketing activities, performing tasks for the biggest FMCG manufacturers, consumer brands, PCGs and retail chains. Roamler Tech was launched in 2016, making Roamler the first European company to apply crowdsourcing to B2B technical installations in and around the home, executed by independent and certified professionals. In 2018, Roamler launched Roamler Care, the first-ever venture to increase flexibility and efficiency in the home care and healthcare industries by leveraging the power of a large network of professional caregivers.

Roamler’s client list includes large FMCG retailers such as Unilever, Procter & Gamble and Red Bull. The company also puts its community of independent installation technicians to work on technical installations, maintenance and repairs at customers’ homes for clients such as Eneco, Ring and ANWB.

About Mobeye
Founded in 2013, Mobeye provides solutions that enable their customers to identify and activate their in-store growth levers through two main solutions:
• Insights by Mobeye: allows us to accomplish our mission at the headquarters team level by offering real-time studies of point-of-sale execution.

• Focus by Mobeye: allows us to accomplish our mission at the field level by optimizing the efficiency of the sales force.

Mobeye's customers include Nesté, Ferrero, Kellog's, Pierre Fabre and may more. Mobeye relies on a community of independents (micro-entrepreneurs) who execute thousands of audits in stores on a yearly basis.

This release was published on openPR.