LSBF Singapore boosts student engagement with its WeChat account

The London School of Business and Finance in Singapore has announced the launch of its official WeChat account.

With over one billion users worldwide, WeChat is China’s largest multi-purpose messaging app. The account has been launched in response to a high number of enquiries for programmes coming from Chinese students.

The WeChat account will provide its followers with full access to different news affecting LSBF Singapore including updates on its programmes, campus location, partnerships, events and student life. Students will also be able to request and enquire directly for further information. The app will also allow new and current students to engage directly with educational consultants. To start using the platform, students will simply need to scan a QR code already made available to them by the school.

Commenting on this launch, Harry Sun, Head of Sales and Business Development at LSBF, says: “China is a vibrant and dynamic economy and a highly valued market for LSBF Singapore. This felt like the right time to launch this new WeChat service, dedicated to the Chinese market. Through this official account, we hope to connect and serve our Chinese-speaking students in meaningful ways that both educate and inform.”

Rathakrishnan Govind, CEO of LSBF Global, adds: “We are constantly looking to increase interactions and direct engagement with our international students. It is very important for us to make sure they receive first-hand access to any updates that might affect them. It is a priority for us to increase our presence on the different social platforms.”

The WeChat account is the latest addition to LSBF Singapore’s social media platforms, alongside the school’s Instagram, Facebook, Twitter, LinkedIn and YouTube channels.

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About London School of Business and Finance (LSBF) in Singapore:

As the recipient of the ‘Excellence in Curriculum and Assessment’ award at the Education Investor Asia Awards 2018, LSBF in Singapore provides a focused, industry-based education to over 10,000 undergraduate and graduate students from more than 20 countries.

In 2016, LSBF in Singapore was ranked as the ‘Best Private School in Accountancy’ and the ‘Best Private School in Hospitality and Tourism’ in Singapore and has been awarded the Platinum Approved Learning Partner Status by the Association of Chartered Certified Accountants (ACCA).

With its campus situated in the heart of Singapore’s dynamic Central Business District, LSBF is well-positioned to offer our students high-quality education and the skills necessary to succeed in their careers.

This release was published on openPR.