Sagefrog Marketing Group Releases Annual B2B Trusted Brands Report

The 2021 B2B Trusted Brands Report by Sagefrog Marketing Group (Sagefrog) is an annual report revealing and discussing the most trusted B2B brands of the year. 2020 was a challenging year, but it uncovered important values like putting in extra effort to connect with people and find joy in simple pleasures. More than ever before, people craved human connection. The value of brand trust—and the risk of losing it—is colossal, which is why both B2B and B2C companies had to change course on go-to-market strategies in the wake of COVID-19, prioritizing brand trust. In a year when we couldn’t connect in person, leading B2B companies made human connection possible by extending a virtual hand and fostering more personal relationships with businesses. Sagefrog performed a deep dive on the top trusted brands of 2021 and what they have done to connect with businesses and earn brand trust despite roadblocks.

At the beginning of each year, Sagefrog distributes a customer-choice survey that simply asks B2B professionals: What brands do you trust? The survey lists the most prominent B2B brands for their consideration. Once the data is collected, which comprises more than 2,600 votes, we analyze the data and produce an overall ranking report based on brand Trust Factor.

The Trust Factor is calculated by taking the most-trusted company and assigning the percentage of customers who trusted that company with a value of 100%. This year, the most trusted brand had 49.55% of customers report that they trust it. Using the difference between 100% and 49.55%, which is 50.45%, we adjusted the proportion of all other brands to determine their Trust Factor.

The top four trusted brands of 2021 have lessons to offer B2B companies of all sizes and industries. Last year, seamless customer experiences and subsequent positive word of mouth were considered the driving forces behind brand trust. This year, trust is the result of something bigger: human connection.

Download the report today to learn the top 4 lessons & which 30 companies were deemed the most trusted in 2021.
https://www.sagefrog.com/resources/2021-trusted-brands-report/

Sagefrog Marketing Group
62 East Oakland Avenue
Doylestown, PA 18901
Noelle Roque
noeller@sagefrog.com

Sagefrog Marketing Group is a top-ranked B2B marketing agency with specialties in healthcare, technology, and business services. With offices in Doylestown, Princeton, Lehigh Valley and Philadelphia, Sagefrog is dedicated to accelerating client success through brand building and the strategic integration and optimization of marketing services. Sagefrog provides branding, digital and content marketing, public relations, social media and traditional marketing services through its proven process, JumpStart.

This release was published on openPR.