Bath Bombs Market: Things to Focus on to Ensure Long-term Success

Bath bombs are hard-packed mixtures of dry ingredients, which create bubbles when it becomes wet. Bath bombs are usually considered as luxury products, owing to presence of organic & vegan ingredients, essential oils, bath salts, etc. in these products. Bath bombs use bath salts such as sea salts and Epsom salts to soften the bath water. Moreover, popular bath bombs comprises pleasant, energizing or relaxing scents of various essential oils such as lavender, cedar wood, lemongrass, clary sage, and peppermint to perfume the bathwater.

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Changing lifestyle pattern and rising disposable income across the globe are major factors driving growth of the bath bombs market. For instance, according to the Trading Economics Statistics on United States Disposable Personal Income, the disposable personal income in the U.S. averaged US$ 5,200.2 billion in 1959, which increased to US$ 15,742.81 billion in 2018. Moreover, consumers are investing money and time in self-care activities such as regular visits to the spa for mind-body rebalancing, salt bath soaks, and others.

Bath bombs are made from organic & natural ingredients, enriched with essential oils and other natural products, which leads to higher price of bath bombs than bubble bath liquid soaps & conventional soaps. Moreover, a bath bomb is usually meant for single use only, as its repetitive use will be less effective each time it is removed from the water before it fizzles and dissolves completely.

Major players operating in the bath bomb market include Lush Ltd., Body Shop International Limited, The Village Company LLC, Pearl Bath Bombs, Hugo Naturals, Level Naturals, Swanky Sweet Pea, Heavenly Bubbles Ltd, The Natural Soap Company, and Oliver Rocket LLC.

MARKET TAXONOMY

On the basis of fragrance type, the bath bombs market is segmented into:

Fruity
Floral
Wood-Based
Seeds & Nuts
Others

On basis of distribution channel, the bath bombs market is segmented into:

Hypermarkets & Supermarkets
Department Stores
Online Channel
Others

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