Bidease and GamesBoost42 Form a Strategic Financial Partnership

Bidease, a mobile performance DSP, has chosen a financial partner to develop its business.

The partnership will seek to scale all the company’s major activities and implement strategic plans.

GamesBoost42 was established in 2018 as a subsidiary of GamesUp42 holding. Their primary focus is on funding app developers and other high-tech marketing products.

According to Boris Abaev and Aleksander Kukuliev, the co-founders of Bidease, this agreement will put a start to a long-term cooperation between the companies, offering a number of opportunities to strengthen their positions in the market.

As a part of this business partnership, Bidease services will be included in GamesBoost42 portfolio, and its clients will be able to use the company’s expertise on exclusive terms to achieve their marketing goals.

“Our companies offer a synergy of highly professional teams with great expertise in both game and e-commerce marketing. GamesBoost42 has financial and strategic partnerships with a number of companies whose products cover almost every part of the gaming market: not just UA, but also product expertise, project financing – everything you may need to successfully enter and operate in the highly competitive mobile market. Thus, our partnership with Bidease will significantly increase both qualitative and quantitative KPIs of all products and services in our portfolio”, – says Andrey Postnikov, CBDO at GamesBoost42

New York, 142 W 57th St, NY, 10019
Dmitry Chudovsky, CMO
dc@bidease.com

Bidease is a fully transparent demand side platform for mobile marketers. It risk-free programmatic performance deals help the world's biggest brands achieve their advertising goals. Using a combination of proprietary programmatic advertising technology, machine learning, and first party data, they optimize campaigns across all major mobile formats for desired post-install behaviors at no risk to clients' bottom line.

Unlike other DSPs, Bidease provides marketers with performance based programmatic access to media otherwise only available on a per impression CPM basis. The company is on a mission to bring fully transparent, value-driven advertising to the mobile world.

This release was published on openPR.