Media Intelligence and PR Software Market 2020 Business Scenario – Cision Ltd., Meltwater, Isentia Group Ltd., WPP Plc (Kantar Media) and others

GLOBAL MEDIA INTELLIGENCE AND PR SOFTWARE MARKET: SIZE, TRENDS AND FORECASTS (2020-2023)
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COMPANIES COVERED (SALES, PRICE, REVENUE, VOLUME, GROSS MARGIN AND MARKET SHARE)-
Cision Ltd., Meltwater, Isentia Group Ltd., WPP Plc (Kantar Media) and others.

INDUSTRY NEWS:

CHICAGO, April 12, 2011: Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, today announced that its CisionPoint on-demand PR and marketing software has been named a finalist as Best Marketing/PR Solution in the 2011 CODiE Awards the software industry s only peer-reviewed awards competition.

The Best Marketing/PR category recognizes the best solution for the management of customer, promotional or media communications. It includes platforms and tools for enterprise marketing management, campaign management, marketing-specific asset management, press and PR management, multimedia solutions, and all Web 2.0 marketing solutions, according to the sponsors of the CODiE Awards, the Software and Information Industry Association (SIIA).

CisionPoint s selection confirms that CisionPoint is a superior software tool that integrates best-in-class social media research, influencer marketing, media monitoring, and analysis tools to empower PR people to do their jobs better, more easily and more efficiently, said Peter Granat, President and Chief Operating Officer of Cision North America.

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EXECUTIVE SUMMARY:

Media intelligence is a process to gather and analyze a large quantum of information that is produced by various media channels in order to access data on parameters such as business performance, consumers, competitors, and market sectors. Media intelligence companies extract information that is of interest to their clients from this data. Clients can use the data and use it to improve public relations (PR) or marketing content their brand has created. Media intelligence and PR software helps brands and businesses automate various tasks falling within public relations such as media monitoring, media analysis and influencer analysis.

The global media intelligence and PR software market is segmented on the basis of type of solution and application. On the basis of type of solution, the market can be further bifurcated into media monitoring, media analysis, press release distribution and influencer analysis. On the basis of type of application, the market is divided into BFSI, consumer goods and retail, government and private sector, telecom, IT, healthcare, media and entertainment.

The global media intelligence and PR software market is forecasted to grow at a healthy rate during the forecast period (2019-2023). The market is supported by growth driver such as boost in advertising expenditure, surging reliance of PR professionals on social media and increasing emphasis of organizations on information disclosure and transparency. The market also faces some challenges such as regulatory risks, vulnerability to technological failure and cutthroat competition.

Preference for integrated platforms over point solutions, rapidly changing digital media landscape, rising importance of earned media management, scope of PR software in the healthcare industry and use of artificial intelligence with PR software are some of the latest trends existing in the market.

WHAT ARE THE MARKET FACTORS THAT ARE EXPLAINED IN THE REPORT?

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-Analytical Tools: The Global Media Intelligence and PR Software Market report includes the accurately studied and assessed data of the key industry players and their scope in the market by means of a number of analytical tools. The analytical tools such as Porter’s five forces analysis, SWOT analysis, feasibility study, and investment return analysis have been used to analyze the growth of the key players operating in the market.

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