Global Mobile Marketing Market 2020: Popularity of Mobile Marketing With Increasing Mobile Devices

Market Drivers & Opportunity: Increased Use of Mobile Web and Mobile Applications, Growth of Social Media and Advertising, High Penetration of Mobile Users, Popularity of Mobile Marketing With Increasing Mobile Devices, Evolving Need for AI and Big Data Analytics in Mobile Marketing, Digital Engagement Through AR and VR, Marketing Through Different Social Media Platforms

The Global Mobile Marketing Market was valued at USD 28.72 billion in 2016 and is projected to reach USD 270.92 billion by 2025, growing at a CAGR of 28.32% from 2017 to 2025.

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Mobile marketing is a multi-channel online marketing technique focused on reaching a specific audience on their smartphone, tablets, or any other related devices through websites, Email, SMS and MMS, social media or mobile applications. Mobile marketing provides the user with many benefits including - improved data management, reduced target errors, improved time relevance, personalized information, location awareness, and increases intimacy with the device.

Market Dynamics:
1. Market Drivers
1.1 Increasing Mobile Data Analytics
1.2 Increasing use of Social Media
1.3 Rising Number of Mobile Phone Subscribers and Mobile Applications
1.4 Cost Efficient High-Speed Internet

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2. Market Restraints
2.1 Concerns for Privacy and Security
2.2 Implementation Complexities
2.3 Reduced Change Acceptance among Marketing Service Providers

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Market Segmentation:
The Global Mobile Marketing Market is segmented on the basis of user type, solutions, vertical, and region.

1. By User Type:
1.1 Large Enterprises
1.2 Small and Medium Enterprises

2. By Solutions:
2.1 MMS
2.2 SMS
2.3 Mobile Web
2.4 Push Notifications
2.5 Location-based Marketing
2.6 Mobile Emails
2.7 n-App Messages
2.8 QR Codes
2.9 Others

3. By Vertical:
3.1 BFSI
3.2 Transport and Logistics
3.3 Retail
3.4 Telecom and IT
3.5 Government
3.6 Automotive
3.7 Media and Entertainment
3.8 Healthcare
3.9 Others

4. By Region:
4.1 North America (U.S., Canada, Mexico)
4.2 Europe (Germany, UK, France, Rest of Europe)
4.3 Asia Pacific (China, India, Japan, Rest of Asia Pacific)
4.4 Latin America (Brazil, Argentina, Rest of Latin America)
4.5 Middle East & Africa

Competitive Landscape:
The major players in the market are as follows:
1. SAP SE
2. Oracle Corporation
3. Product Mapping
4. Adobe Systems, Inc.
5. IBM Corporation
6. SAS Institute, Inc.
7. Vibes Media, LLC
8. Salesforce.Com, Inc.
9. Mobivity Holdings Corporation
10. AT&T Inc.
11. Salmat Ltd

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