Sustainability at the heart of new land-based salmon farming initiative

Pure Salmon launches major global rollout to solve current global fish shortage

With 90% of world marine fisheries overfished or fully fished and microplastics now being found in seafood, a new land-based Atlantic salmon farming company is launching and set to become the world leader in high-quality, clean, sustainable and fresh salmon. Pure Salmon (www.pure-salmon.com) will help solve the current global fish shortage by producing locally sourced, sustainable fish in a controlled, traceable environment.

The business intends to produce 260,000 tons of salmon per annum across multiple global land-based salmon farms. This will help relieve the world’s oceans from the enormous pressures they are under and reduce the impact on marine ecosystems, caused by the chemicals and antibiotics that are commonly used in salmon sea farming (known as open-net pens or sea-cages).

Pure Salmon will use a technology called Recirculating Aquaculture System (RAS) in its land-based farms, a proven and scalable method of aquaculture. This means the fish grow in the healthiest living conditions possible that closely replicate the positive qualities of their natural environment. Pure Salmon uses clean technology to control the purity of the water in the tanks, oxygenate and maintain the correct water temperature and remove the fish waste. As the process does not use sea water or come into contact with the sea, the result is a pure and bio-safe environment that is free of chemicals, pesticides, antibiotics, mercury, microplastics and pollutants.

Pure Salmon’s first facility is already fully operational in Poland and producing adult-size fish of 5-6kg. The facility is 50% owned by AquaMaof and in addition to acting as a proof-of-concept, the facility is a research and development and training location for Pure Salmon staff globally.

A second facility has been recently announced in Japan. “Soul of Japan” will be fully operational from 2021 and will be the largest ever built in Asia, and one of the largest globally. Further farms are planned in the US, Europe, China and around the world.

Pure Salmon aims to change fish farming practices forever and create a socially responsible choice for consumers. Fish will be sold near to where they are produced keeping carbon emissions low due to reduced transport costs.

The business itself has been developed by 8F Asset Management Pte. Ltd., a global asset management firm focused on impact investing.

Stephane Farouze, Chairman and Founder of 8F, commented on the launch: “We’re delighted to be launching what is the most exciting global development in land-based Atlantic salmon farming. We believe that RAS technology will be the leading driving force for growing salmon in a resource strained world, where producing sustainable food without further damaging our oceans is paramount.”

Notes to Editors – Pure Salmon – www.pure-salmon.com

● Pure Salmon is a brand-new land-based salmon farming company.
● The Pure Salmon brand represents a socially responsible choice for consumer health, the environment and the economy.
● With 90% of world marine fisheries overfished or fully fished , Pure Salmon will help solve the global fish shortage by producing locally sourced, sustainable fish in a controlled, traceable environment.
● Pure Salmon is free of any chemicals, antibiotics, hormones, mercury and microplastic.
● As the fish is produced near to where it will be consumed, carbon emissions are kept low due to reduced transportation. There is also reduced wastage and a longer product shelf life.
● Pure Salmon is one of the world’s fastest growing Atlantic salmon companies and is on its way to become the world leader of sustainable salmon production, with target production of 260,000 tons per annum in facilities around the world.
● 8F Asset Management Pte. Ltd. is headquartered and regulated in Singapore. It has group offices in London and New York.
● Being a founding signatory to the Blue Economy Finance Principles (developed by the WWF, the EU Commission, the EIB and the World Resources Institute), 8F believes that expanding land-based RAS facilities is the only way to relieve our oceans from the enormous pressures they are under and reduce the impact on marine ecosystems.

For further information contact Helen Collingborn or Caragh Seymour at Speed on +44 (0)117 973 3300 or email puresalmon@speedcomms.com

Address: Speed, 4 Brighton Mews, Bristol, UK BS8 2NW

This release was published on openPR.