The Swatch TTR World Snowboard Tour Announces Official Brand Partners for the 2010 Season

The Swatch TTR (Ticket To Ride) World Snowboard Tour is pleased to announce the official tour brand partners for the 2010 season. On the Platinum level, the highest level of partnership, TTR has joined forces with Burton, Nike 6.0 and DC. On the Gold level, TSG, Zimtstern and Völkl have signed on as partners and Flow and Oakley have come on board as Silver level partners.

As partners of the TTR, each of these brands are investing in the growth, progression and future of competitive freestyle snowboarding while expanding their direct relationship with snowboarders around the world. TTR’s partners will also benefit from the worldwide exposure they will receive through TTR’s global web, television and print media platforms. In addition, these brands will help the TTR, a non-profit organization, to further develop the sport and push competitive snowboarding in a positive direction.

“We are very excited about the opportunity to partner with such great and diverse action sports brands” says Reto Lamm, President of the TTR. “It’s very cool to see these brands come together to support one common tour that is so important to the snowboard community.”

The TTR would like to send a special thank you and warm welcome to Nike 6.0 and Oakley as this is the first year these brands will be partnered with TTR.

“Nike 6.0 is honored to partner with the Swatch TTR World Snowboard Tour, who have continually supported snowboarding and the riders by providing a global tour with innovative events” says Debra Friedman, Global Brand Manager at Nike 6.0. “There is currently no other snowboard tour that combines grass roots ethics with world class production providing a defined path from first time competition entrant to World Champion.”

Lasse Andersen, Sport Marketing Manager at Oakley had this to say about the new partnership with TTR, “After seeing the Swatch TTR World Tour developing and making changes in snowboarding, Oakley is proud to forge this partnership. Our team riders are comfortable with the TTR ranking system and fully back the events on the TTR tour which makes all the difference to us.”

In addition, a big thank you goes out to Swatch, Burton, DC, TSG, Zimtstern, Völkl and Flow for their continued support of the TTR World Snowboard Tour.
Please visit the websites below for more information on TTR’s platinum level partners and the athletes they support.

ABOUT SWATCH TTR:
Founded by Terje Haakonsen and industry innovators in 2002, the Swatch Ticket To Ride (TTR) World Snowboard Tour is a non-profit, rider-driven organization with the mission “to create the highest quality competitive snowboard environment in the world, using authenticity, accessibility, innovation as guiding principles”. Since its foundation, the Swatch TTR Tour has been developing into the most exposed snowboard tour worldwide featuring global grass root and key independent freestyle snowboarding events over a ten-month period from Southern to Northern Hemisphere locations. Events are rated via a 1-through-6Star system, with points allocated accordingly, a 6Star event holds the highest (1000 points). Any rider participating in these events, from up-and-coming to professional talent, earns ranking points and a position on the Swatch TTR World Ranking List. The top male and female rider based on an average of their best six results of the season (5+1 system) is crowned Swatch TTR World Snowboard Champion. For more information visit www.ttrworldtour.com.

ABOUT SWATCH
Swatch, founded in 1983 by Nicolas G. Hayek and under the presidency today of Arlette-Elsa Emch, is a leading Swiss watch and jewelry maker and one of the world's most fashionable brands. Swatch is a member of the international Swatch Group of Biel/Bienne, Switzerland. The brand has been closely associated for many years with trendy lifestyle and popular sports, through its role as Official Timekeeper at competitive events, the introduction and development of Swatch Pro Teams, and through innovative products like the Swatch Snowpass System, a built-in access technology allowing Swatch watches to serve as ski passes at over 600 winter sports destinations around the world.

ABOUT NIKE 6.0:
The Nike 6.0 brand defines innovation and embodies the creativity of youth, united by action. Nike 6.0 delivers footwear and apparel to support the new generation of action sports athletes who are changing the worlds of surf, snow, moto, BMX, wake and freeski. Their unlimited potential and contagious energy deliver the future through performance and lifestyle. www.nike6.com

ABOUT BURTON:
In 1977, Jake Burton Carpenter founded Burton out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with offices in California, Austria, Japan, and Australia. For more information, visit www.burton.com

ABOUT DC:
Founded by Ken Block and Damon Way in 1993, DC Shoes quickly grew to become a leader in performance skateboarding shoes and has become a renowned action sports brand. Today, DC stands as a global brand whose product line has expanded to include men's, women's and kids' skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories.

As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC's brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.

TTR Pro Snowboarding
c/o Platzer Lauber Treuhand AG
Suot Rachögna
CH-7550 Scuol
Switzerland

Press Contact: Verena Bossmann, 00436767575111

This release was published on openPR.