openPR Logo
Press release

Renfro Foods turns up the heat with Mrs. Renfro's Carolina Reaper Salsa

08-09-2018 05:46 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Renfro Foods, Inc.

/ PR Agency: InterStar PR
FORT WORTH, Texas -- Pepper heads asked. Mrs. Renfro’s delivered.

Renfro Foods has answered the clarion call for more intense heat with its new Mrs. Renfro’s Carolina Reaper Salsa. The company’s 34th and hottest product to date, was introduced at the Summer Fancy Food Show in New York in June to great excitement. It will again be showcased at the 2019 Winter Fancy Food Show in San Francisco, Jan. 13-19.

Mrs. Renfro’s Carolina Reaper Salsa is a collaboration with Ed Currie of PuckerButt Pepper Company in Fort Mill, S.C., home to Smokin’ Ed’s Carolina Reaper, which at the time it was bred in 2013, held the Guinness World Record for hottest pepper. This record may continue to be broken but the flavor and bouquet of Carolina Reaper, not to mention the heat, have continued to grow in popularity.

Describing their partnership as “partners in pain,” Renfro says he knew of Currie’s reputation and product. Then the two got to know each other at a Chile Pepper Institute Advisory Council meeting in Las Cruces, N.M. “Later, I hung out with him at ZestFest and we kept up over the years,” Renfro says.

How hot is a Carolina Reaper pepper? It measures 1.5 million SHUs (Scoville Heat Units); the heat of a jalapeno pepper measures around 30,000 SHUs.

“Since coming out with our Ghost Pepper salsa in 2012 to great fanfare, fans have constantly asked for something much hotter, more intense,” says Renfro. “The heat trend only keeps growing and getting hotter. As always, we’ve included lots of flavor with fire.”

Mrs. Renfro’s Carolina Reaper Salsa is expected on store shelves in a couple of months but is now available on its website. Packaged in 16-oz. jars, suggested retail price is $4.79.

You’ve been warned, now enjoy!


###

About Renfro Foods

Renfro Foods is a third-generation family business founded 78 years ago in Fort Worth, Texas, as a packaged spices and pepper sauce business. It later expanded to include syrup, jellies, preserves and chow chow, and then salsa. Today Renfro Foods is known for its innovative line of award-winning Mrs. Renfro's salsas, which come with a simple and tasty recipe right on the label. In addition to salsa, Renfro Foods manufactures a variety of sauces and relishes, including 34 Mrs. Renfro's products distributed through leading supermarkets, gourmet foods stores and gift shops in all 50 states, Canada, the Caribbean, England, Scotland, Spain, and Australia. For more information, please visit www.renfrofoods.com, and connect with us on Facebook (Mrs. Renfro's Gourmet Salsas), Twitter (@mrsrenfros), Instagram (mrsrenfros), Pinterest (mrsrenfros), and YouTube (mrsrenfros).

About PuckerButt Pepper Company

PuckerButt Pepper Company was founded by Ed Currie in 2003 in Fort Mill, S.C. Famous for some of the world’s hottest sauces, its Carolina Reaper pepper holds the Guinness Book of World Records for hottest pepper. Its line of products includes Carolina Reaper, hot sauces, pepper seeds, and other products.

InterStar PR
610 Grove St.
Fort Worth, TX 76102

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Renfro Foods turns up the heat with Mrs. Renfro's Carolina Reaper Salsa here

News-ID: 1171416 • Views:

More Releases for Carolina

Carolina Underground Solutions Awarded Veteran Owned Status
Greenville, SC (September 29, 2017) – [CAROLINA UNDERGROUND SOLUTIONS] CUS, a leading underground telecommunications contractor, has received certification from the Department of Veteran Affairs as a registered veteran-owned business. President Brad Cunningham, a Marine Corps veteran stated, “It’s an honor to receive this designation after a lengthy certification process and this is going to assist CUS to expand our efforts with both the private and public sectors”. The company, which
CAROLINA UNDERGROUND SOLUTIONS ACQUIRED
Entrepreneur and Greenville Businessman, Braddock Cunningham, Acquires Carolina Underground Solutions Greenville, SC (May 30, 2017) – [CAROLINA UNDERGROUND SOLUTIONS] CUS, a leading underground telecommunications cabling and conduit contractor, today announced that they have been acquired by Braddock Cunningham, former CEO of Network Controls and Electric, where he grew his company to a South Carolina top 25 fastest growing company 4 times between 2008 and 2013. Cunningham who holds a
UNIVERSITY OF SOUTH CAROLINA AND SOUTH CAROLINA AIRPORTS COALITION PARTNER FOR T …
FOR IMMEDIATE RELEASE October 25, 2016 Contact: Jasminn Winters Jwinters@tomsawyercompany.com (Columbia, SC) The University of South Carolina is partnering with the South Carolina Airports Coalition to host The Ultimate Business Expo for Small and Minority Contractors and Suppliers on Thursday November 3, 2016. The event begins at 9:00am and ends at 2:00pm. It will be held at the Koger Center for the Arts located at 1051 Greene Street, Columbia, SC. Free parking is available
Clases de Capoeira en Carolina, Puerto Rico
"Capoeira es un arte marcial brasileiro que disfraza su naturaleza en danza. El arte originó entre esclavos de origen indígena y africanos, y fue instrumental en la abolición de la esclavitud del país." - ArtesMarcialesPR.com “Combat Capoeira”, localizado en la Ave. Roberto Clemente en Carolina, es un programa dedicado a adaptar éste arte marcial a varios elementos de Combate. La clase incluye técnicas de Muay Thai, Jujutsu, entre otras
North Carolina Strawberry Season Begins Soon
Spring's first fruit crop expected to be very good, despite cold winter (Pittsboro, NC) – Strawberries, one of spring's first fruits to ripen, will soon be ready at nearly 200 farms across North Carolina. According to the North Carolina Strawberry Association (NCSA), this year's crop is expected to be early and plentiful. "North Carolina strawberries handled the cold winter well this year, so we're looking forward to a good season," says Debby
GL Solutions Wins North Carolina MMIS Project
GL Solutions announced the awarding of a multi-million dollar contract over five years from North Carolina’s Department of Health and Human Services. This contract employs GL Solutions to develop a new Business Process Automation System (BPAS) for the NC Department of Health and Human Services (DHHS), Office of Medicaid Management Information System Services (OMMISS) and Division of Health Service Regulation (DHSR). DHSR regulates health care facilities and agencies, emergency medical