BUFF® ADVANSA Thermo°Cool™: Winner Of Huairasinchi

Ecuador – 21st to 23rd February: The 7th edition of the adventure race in Ecuador Huairasinchi ended with the great success of the BUFF® ADVANSA Thermo°Cool™ Team who completed the race of 332 km within 48 hours making the 1st place.

More than an adventure race, Huairasinchi allows the participants to discover concealed places of Ecuador, its nature, its people, and its history, passing from the beautiful landscapes and discovering volcanoes, rivers and waterfalls, starting the race in Tungurahua, to Chimborazo, Bolívar and ending at “Los Ríos”.

The activities of the competition in Ecuador were Orienteering, Mountain Biking, Trekking, Paddling and Fixed Ropes grouped in teams of four people. The total distance was around 332 km, comprehending trekking of approx. 97 km, mountain biking of 205 km, ropes of 0,3 km and paddling of 30km. Team Members Benjamin Midena, Shane Sigle, Nerea Martínez and Fran Costoya were facing extreme challenges in altitudes of a maximum of more than 4400 meters (whereas the minimum altitude was 33 meters), fighting against very cold and rainy weather conditions, snow in high mountain passes and hot and humid weather in the lower regions. Thirty-two national teams and eight international teams were participating in Huairasinchi´s 7th edition; BUFF® ADVANSA Thermo°Cool™ Team was part of the elite team. Being the winner, they classified themselves for the Adventure Race World Championship that will be in Portugal in December 2009.

The team commented: “The changes in the temperature and altitudes during the race were extreme but we are very happy that we were able to manage it and keep our energies until the end of the race. We fell in love with the country and the nature and would like to come again for rafting, kayak, trekking without having the time pressure.”

For three years ADVANSA and BUFF® are sponsoring the Team. As BUFF® ADVANSA Thermo°Cool™ the Raid Team has started successfully in 2009 and will be continuing competing in several important and challenging races. With the new collection of ADVANSA Thermo°Cool™ the team is equipped with multifunctional garments, which is adapting to their needs, providing evaporative cooling or thermo-buffering functions as needed in such demanding and exhausting competitions.

Born from the experiences and years of study on human thermoregulation from the privileged platform of profiled cross section products ADVANSA Thermo°Cool™ consists of a unique blend of fibres inside the yarns that interacts with the user of the garment. This hybrid fibre mix provides a dual functionality: When the user is hot and perspiring, the fabric provides
evaporative cooling, keeping the user cool and comfortable. When the user is cold and shivering, the fabric reduces the exposure impact with external temperatures, keeping the user warm and thermo regulated; hence the garments help to keep the body temperature at a comfortable temperature whatever are the outside temperature or physical intensity of the exercise. For consumers concerned about the environment, ADVANSA Thermo°Cool™ is also available in an ECO version that uses a polymer made from renewable resources, such as corn, instead of traditional petrochemical derivates.

ADVANSA congratulate the BUFF® ADVANSA Thermo°Cool™ team on their victory and encourage them to continue performing so well in the following competitions.

Imprint free of charge, copy requested

ADVANSA ThermoºCool™ is a trademark of ADVANSA.

About ADVANSA
Operating in Europe, the Middle East and Africa, ADVANSA – owned 100% by the Haci Omer Sabanci Holding A.S. - is the largest manufacturer of polyester fibre and filament as well as a leading producer of polyester-based polymers, specialties and intermediates in the region. In 2007, ADVANSA had annual revenues of € 352 million. The company employs 2,000 employees and operates plants in Turkey and Germany. The headquarters are located in the Netherlands, with sales offices in Turkey, Germany, Spain, Italy and France.

www.advansa.com

Sabanci Holding is one of Turkey's largest industrial groups. Employing over 52,000 people in 70 companies, it has interests in chemicals and fibres, as well as banking and insurance, food, retail, textiles, energy, cement, automotive, tyres and tyre reinforcement materials, telecommunications, paper and packaging materials. The companies operate in a dozen foreign countries and export products world-wide. Sabanci Holding, which has controlling interests in 12 companies, is listed on the Istanbul Stock Exchange and has an aggressive strategy of growth through acquisitions and expansion of existing businesses.

ADVANSA ThermoºCool™ is the ultimate high performance material for moisture management, which thanks to its unique fiber mix, provides adaptive smart dual function: Evaporative cooling and thermo buffering. Entirely developed by ADVANSA, The product is also available in versions ECO with a polymer from renewable sources and FRESH, with silver ions imbedded in the polymer. ADVANSA ThermoºCool™ garments are the best year around performance clothing option.
www.thermocool.net

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This release was published on openPR.