Oatmeal Global Market Analysis, Trends, Growth, Research And Forecast 2033

The oatmeal market size has grown steadily in recent years. It will grow from $6.51 billion in 2023 to $6.81 billion in 2024 at a compound annual growth rate (CAGR) of 4.5%. The growth in the historic period can be attributed to increased awareness about the health benefits of oatmeal, growing demand for convenience foods, rising popularity of plant-based diets, increasing demand for breakfast cereals, changed dietary preferences.

The oatmeal market size is expected to see steady growth in the next few years. It will grow to $8.27 billion in 2028 at a compound annual growth rate (CAGR) of 5.0%. The growth in the forecast period can be attributed to rising demand for organic and gluten-free oatmeal, growing awareness about the environmental benefits of oatmeal, growing online retail channels and e-commerce platforms, growing international trade and the expansion of oatmeal exports, growing demand for healthy and nutritious breakfast options. Major trends in the forecast period include rising demand for innovative products based on oats, regional and ethnic variations, customizable oatmeal options, increasing consumer focus on environmentally friendly packaging, plant-based and vegan oatmeal products.

Market Overview -
Oatmeal refers to food made from oats and liquids such as water or milk and is used as a breakfast food. It is full of nutrients and fiber and is very helpful in weight loss, reduces the risk of heart diseases, and also lowers blood sugar.

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Rising Preference For Healthy Diets Fuels Oatmeal Market Growth
An increase in consumers opting for healthy diet plans is expected to propel the growth of the oatmeal market. A diet plan refers to a set of scheduled meals to achieve different metabolic and health goals. This diet plan includes eating fruits, vegetables, oatmeal, and more. Due to the outbreak of COVID-19, people are opting for healthy diet plans to keep their bodies fit and improve immunity in the body. There will be an increased demand for oatmeal due to an increase in consumers opting for healthy diet plans as oatmeal is part of the diet plan. For instance, in July 2022, according to reports published by Food Insight, a US-based non-profit organization, in 2022, 52% of Food and Health Survey participants followed a specific diet or eating pattern, up from 39% in 2021. The top choices were clean eating (16%), mindful eating (14%), and calorie counting (13%). In addition, according to a Poll/HealthDay survey, nearly 2 of every 3 American adults which are about 63% plan to change up their diet in 2022. Thus, due to the increase in consumers opting for healthy diet plans, there will be an increase in the oatmeal demand.

Competitive Landscape -
Major companies operating in the oatmeal market include Nature's Path Foods Inc., Nestle SA, General Mills Inc., Post Holdings Inc, La Crosse Milling Company, Avena Foods Limited, Blue Lake Milling, Grain Millers Inc., Hain Celestial Group, Kellogg's Inc., Cargill Incorporated, PepsiCo Inc., Bagrrys India Ltd, Marico Limited, Richardson International Limited, The Hain Celestial Group Inc., The Jordans & Ryvita Company Ltd., The Kellogg Company, The Quaker Oats Company, The Weetabix Food Company Limited, The WhiteWave Foods Company LLC, Three Bears Oats Company, Uncle Tobys Pty Ltd, Weetabix Limited, Wild Oats Marketing LLC, Bob's Red Mill Natural Foods Inc., McCann's Foods (Ireland) Limited, Country Choice Organic Inc., Arrowhead Mills Inc.

Innovative Oatmeal Flavors Reshape The Market Landscape
The introduction of new flavors in oatmeal is the key trend gaining popularity in the oatmeal market. The new flavors in oatmeal include flavors of vegetables, fruits, and spices to offer new tastes while improving nutritional benefits. Major companies operating in the oatmeal market are focused on launching new flavored oatmeal to expand their portfolio, attract new customers and strengthen their position. For instance, in March 2021, Quaker, an Indian brand of oatmeal launched a unique product that brings plain oats with 2 different flavors. These oat mixes contain Homestyle Masala and Tangy Tomato in one pack to provide options to consume oats in a wide array of new, tasty, and convenient ways for consumers.

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Key Segments -

The oatmeal market covered in this report is segmented -

1) By Type: Whole Oat Groats, Steel Cut Oats, Scottish Oats, Regular Rolled Oats, Quick Rolled Oats, Instant Oats, Other Types
2) By Nature: Organic, Conventional
3) By Distribution Channel: Supermarket/Hypermarket, Convenience Stores, Online Channels, Other Distribution Channels
4) By Form: Flavoured Oats, Base Oats
5) By Application: Bakery And Confectionery, Breakfast Cereals, Animal Feed, Others (Cosmetics, Other)

Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics

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