Press release
Sauna and Spa Market to Witness Strong Growth, Reaching $5 Billion by 2028 at a CAGR of 5.9%
Sauna and Spa Market Report
The sauna and spa market size is expected to see strong growth in the next few years. It will grow to $5.00 billion in 2028 at a compound annual growth rate (CAGR) of 5.9%. The growth in the forecast period can be attributed to health consciousness, corporate wellness programs, corporate wellness programs, sustainability and eco-friendly practices, and wellness lifestyle. Major trends in the forecast period include technological advancements, integration of sauna and spa facilities in hotels, resorts, and lodging, adoption of sauna treatments for health maintenance, and personalized spa treatments.
Market Overview -
Saunas and spas typically refer to facilities designed for muscle relaxation, stress relief, rejuvenation, and overall health maintenance. Saunas offer dry heat sessions that promote sweating and detoxification, while spas provide a range of treatments such as massages, facials, and hydrotherapy to promote physical and mental well-being.
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The Influence Of Wellness Tourism Driving Growth In The Sauna And Spa Market
The rising popularity of wellness tourism is expected to propel the growth of the sauna and spa market going forward. Wellness tourism refers to travel experiences aimed at promoting holistic well-being, encompassing activities such as spa treatments, yoga retreats, and healthy dining options. The growing trend of wellness tourism is driven by an increasing desire for holistic health experiences, stress reduction, and personal rejuvenation. Wellness tourism boosts the demand for sauna and spa services as travelers seek relaxation and rejuvenation, driving business growth and innovation in the industry. For instance, in January 2024, according to the Global Wellness Institute, a US-based nonprofit organization, the global wellness industry was valued at $5.6 trillion in 2022 and is expected to rise at an annual pace of 8.6% to over $8.5 trillion by 2027. The wellness tourism sector in North America reached $266.8 billion in 2022. Additionally, per capita spending on wellness in North America was $5,108 in 2022, an increase from $4,570 in 2021. Therefore, rising wellness tourism is driving the growth of the sauna and spa market.
Competitive Landscape -
Major companies operating in the sauna and spa market are Jaquar Group, Kohler Co., Pentair plc, Roca Sanitario S.A., Fluidra S.A., Harvia Oyj, Scandia Manufacturing Ltd., Sunlighten Inc., Health Mate Sauna Corporation, TyloHelo Group AB, EOS Saunatechnik GmbH, Narvi Oy, Sauna360 Group Oy, Almost Heaven Saunas LLC, Effegibi Srl, BTL Industries Ltd., Inca UK Ltd., Superior Sauna & Steam, QCA Spas Inc., Sanspa Industrial Guangzhou Co. Ltd., Crystal Leisure Swimming Pools Ltd., Aqualine Saunas, Physiotherm GmbH, SAWO Inc.
Leading Innovations In The Sauna And Spa Market For Holistic Wellness
Major companies operating in the sauna and spa market are focusing their efforts on introducing advanced solutions, such as contrast heat therapy sauna products, to gain a competitive edge in the market. A contrast heat therapy sauna product utilizes alternating hot and cold treatments to enhance blood circulation, reduce inflammation, and promote healing, offering holistic wellness benefits for the mind and body. For instance, in May 2023, Plunge, a US-based cold plunge company, launched the Plunge Sauna, a groundbreaking addition to its product range designed to enhance wellness through heat therapy. This sauna is ideal for modern homes, gyms, or spas, as it complements Plunge's renowned cold plunge, enabling contrast therapy known to enhance blood circulation, alleviate inflammation, and accelerate healing by alternating hot and cold treatments.
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Key Segments -
The sauna and spa market covered in this report is segmented -
1) By Type: Entertainment, Medical
2) By Application: Hotel And Hospitality, Gym Or Fitness And Spas, Household, Other Applications
3) By End User: Male, Female
Key highlights covered in the report -
1. Detailed market size forecast and historical data analysis
2. Key drivers influencing market growth
3. Identification of upcoming trends and potential opportunities in the market
4. Analysis of major players strategies, to understand competitive dynamics and market positioning
5. Evaluation of regional dynamics
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