Press release
Location-based Advertising Market is Size, Trends, Latest Insights, Analysis and Forecast 2024-2031/ Google LLC, IBM, Meta Platforms, Inc., Microsoft, Amazon.Com, Inc.
Artificial intelligence (AI) is emerging as a game-changer in location-based advertising. By analyzing vast amounts of data on consumer demographics, location trends, and purchasing habits, AI can predict where users are most likely to be receptive to specific advertisements. This allows for proactive targeting, reaching consumers even before they enter a specific location, and influencing their purchase decisions at the crucial moment. This smarter analysis enhances the accuracy of targeted advertising, allowing businesses to predict and cater to consumer needs with more precision and efficiency in their marketing strategies. For instance, in February 2023, Cidewalk Technologies Inc. launched BannerAI an OpenAI-powered free digital billboard ad creative service, to complement its new flagship RTB-enabled programmatic billboard advertising platform.
Governments are making investments in geospatial technology by promoting the rules and infrastructure necessary to handle location-based data. Precise location-based services are made possible by these investments in open data, GPS, and improved mapping. The location-based advertising business benefits from this support since it makes geotargeting more accurate and dependable. For instance, in December 2022, the Indian government launched the National Geospatial Policy, targeting startup encouragement and technological advancement. This initiative was aimed at propelling geospatial innovations to aid diverse sectors reliant on accurate location data.
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Market Coverage
The market number available for - 2023-2031
Base year- 2023
Forecast period- 2024-2031
Segment Covered-
By Type
By Advertising Type
By End-User
Regions Covered-
North America
Europe
Asia-Pacific
Rest of the World
Competitive Landscape- Google LLC, IBM, Meta Platforms, Inc., Microsoft, Amazon.Com, Inc., and Oracle, among others.
Location-based Advertising Market Report Segment
By Type
Geo-targeting
Geo-fencing
Beaconing
Mobile Targeting
Geo-conquesting
By Advertising Type
Push
Pull
By End-User
Retail and E-commerce
Travel and Hospitality
Entertainment and Media
Healthcare
Automotive and Transportation
Others (BFSI)
A full Report of Location-based Advertising Market is Available @ https://www.omrglobal.com/industry-reports/location-based-advertising-market
Location-based Advertising Market Report Segment by Region
North America
United States
Canada
Europe
UK
Germany
Spain
France
Italy
Rest of Europe
Asia-Pacific
India
China
Japan
South Korea
Rest of APAC
Rest of the World
Latin America
Middle East and Africa
Company Profiles
Adobe, Inc.
Cidewalk Technologies Inc.
Cuebiq Group, LLC
Enradius
Emodo, Inc.
Foursquare
GroundTruth
Oracle Corp.
Salesforce, Inc.
Simplifi Holdings, LLC
Telenity, Inc.
Yext, Inc.
Reasons to buy from us -
We cover more than 15 major industries, further segmented into more than 90 sectors.
More than 120 countries are for analysis.
Over 100+ paid data sources mined for investigation.
Our expert research analysts answer all your questions before and after purchasing your report.
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Media Contact:
Company Name: Orion Market Research
Contact Person: Mr. Anurag Tiwari
Email: info@omrglobal.com
Contact no: +91 7803040404
About Orion Market Research
Orion Market Research (OMR) is a market research and consulting company known for its crisp and concise reports. The company is equipped with an experienced team of analysts and consultants. OMR offers quality syndicated research reports, customized research reports, consulting and other research-based services. The company also offer Digital Marketing services through its subsidiary OMR Digital and Software development and Consulting Services through another subsidiary Encanto Technologies.
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