MEA Marketing Automation Software Market Share, Industry Analysis & Forecast Report 2024-2029.

According to the latest research report published by Market Data Forecast, the marketing automation software market size in the Middle East and Africa (MEA) is anticipated to be worth USD 0.65 billion by 2029 from USD 0.38 billion in 2024, growing at a CAGR of 11.31% from 2024 to 2029.

This industry in Middle Eastern countries is different from that of American, European and Asian in multiple aspects. It requires an in depth understanding and analysis of local culture, tradition, religion, social norms and preventing sensitive topics such as politics and respecting its conventional methods in advertisement content strategic planning.

Global MEA Marketing Automation Software Market Report Scope:
• Market Size (2029): USD 0.65 Billion
• Market Size (2024): USD 0.38 Billion
• CAGR (2024 to 2029): 11.31%
• Base Year: 2023
• Forecast Period: 2024 to 2029
• Segments Analysed: By Deployment, Application, Organization Size, Vertical, and Region
• Geographies Covered: North America, Europe, APAC, Latin America, and Middle East & Africa
• Key Market Players Profiled: Act-On Software Inc., Cognizant Technology Solutions Corporation, Teradata Corporation, Infusionsoft Inc., Oracle Corporation, Netcore Solutions Pvt.Ltd., Adobe Systems Incorporated, International Business Machines (IBM) Corporation, HubSpot Inc., Salesforce.com Inc., SAP SE, SAS Institute Inc., Liana Technologies, and others.

Market Drivers:

The MEA marketing automation software market is propelled by its competitive advantages to the companies. This includes enhancing the performance of ads and promotion by marketing team in different platforms.
According to the United Nations Development programme, the Arab countries witnessed rapid digitalization in the last decade. Also, the digital network has strengthened tremendously. This will be clear from the fact that there are more than 327 million internet consumers which is over 70 percent surge in 2022 from 28.8 percent in 2012. Similarly, it has registered considerable e-commerce growth and have revolutionized the retail sector in the region. With Turkey, Saudi Arabia and UAE being the leading industry players, there is has been substantial technological development, shifting customer preference and buying pattern, higher internet access and usage. Thus, e-business is the primary factor driving the MEA marketing automation software market forward.
Additionally, cross-border e-commerce, personalization and customer experience have compelled companies to automate their marketing activities with such software.

Market Restraints:

The lack of technological infrastructure and limited access to skilled professionals are hindering the MEA marketing automation software market growth. Several African nations like Zambia did not have sufficient access to internet connectivity and electricity facilities. So, it is tough for these countries to completely accept and start applying this technology. This restricts economic progress and limits potential industrial prospects.
Another factor derailing the market expansion is the high cost of technology. There are nations in the region with low national income which makes it hard for people and companies to buy high-priced tech-based software, services and devices. Therefore, this widens the gap between individuals with and without the capacity to afford accessibility to these. Consequently, several people are devoid of information access, social networks and career opportunities.
Furthermore, the absence of proficient employees is also decreasing the growth rate of the MEA marketing automation software market. There is scarcity of skilled people for building and supporting technological systems.
Apart from this, the rising frequency and potential of cyber attackers and hackers is a major obstacle for poor or struggling economies in the MEA region. They are highly unprotected from malware, virus or any kind of online attack because of limited resources.

Browse full details of the report @ https://www.marketdataforecast.com/market-reports/mea-marketing-automation-software-market

Key Insights from The Report:
•Based on Deployment, the On-Premises segment led the market and accounted for a large share of the global market in 2023.
•Based on Application, the Social Media Marketing segment captured the largest share of the global market in 2023.
•Based on Organization Size, the Large Enterprises segment is anticipated to dominate the market in 2023.
•Based on Vertical, the Media and Entertainment segment is predicted to hold the largest share of the market in 2023.
•Turkey dominated the MEA Marketing Automation Software Market in 2023. UAE accounted for the second-highest share of the global market in 2023, and the Egypt region is estimated to grow over the forecast period.

SEGMENTATION INCLUDED IN THIS REPORT:

By Deployment:
•On-Premises
•Cloud

By Application:
•Digital Marketing
•Email Marketing
•Mobile Marketing
•Inbound Marketing
•Social Media Marketing
•Campaign Management
•Others

By Organization Size:
•Large Enterprises
•Small and Medium Enterprises

By Vertical:
•Media And Entertainment
•BFSI
•Healthcare
•Retail
•Manufacturing
•Government
•Advertising
•Others

By Country:
•KSA
•UAE
•Israel
•rest of GCC countries
•South Africa
•Ethiopia
•Kenya
•Egypt
•Sudan
•rest of MEA
TABLE OF CONTENTS:

1. Introduction
1.1 Market Definition
1.2 Scope of the report
1.3 Study Assumptions
1.4 Base Currency, Base Year and Forecast Periods

2. Research Methodology
2.1 Analysis Design
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Data Modelling
2.2.4 Expert Validation
2.3 Study Timeline

3. Report Overview
3.1 Executive Summary
3.2 Key Inferences

4. Market Dynamics
4.1 Impact Analysis
4.1.1 Drivers
4.1.2 Restraints
4.1.3 Opportunities
4.2 Regulatory Environment
4.3 Technology Timeline & Recent Trends

5. Competitor Benchmarking Analysis
5.1 Key Player Benchmarking
5.1.1 Market Share Analysis
5.1.2 Products/Service
5.1.3 Regional Presence
5.2 Mergers & Acquisition Landscape
5.3 Joint Ventures & Collaborations

6. Market Segmentation
6.1 Marketing Automation Software Market, By Deployment
6.1.1 Cloud
6.1.2 On-Premises
6.1.3 Market Size Estimations & Forecasts (2024 to 2029)
6.1.4 Y-o-Y Growth Rate Analysis
6.1.5 Market Attractiveness Index
6.2 Marketing Automation Software Market, By Application
6.2.1 Digital Marketing
6.2.2 E-mail Marketing
6.2.3 Mobile Marketing
6.2.4 Inbound Marketing
6.2.5 Social Media Marketing
6.2.6 Campaign Management
6.2.7 Market Size Estimations & Forecasts (2024 to 2029)
6.2.8 Y-o-Y Growth Rate Analysis
6.2.9 Market Attractiveness Index
6.3 Marketing Automation Software Market, By Organization Size
6.3.1 Large Enterprises
6.3.2 Small and Medium Enterprises
6.3.3 Market Size Estimations & Forecasts (2019-2024)
6.3.4 Y-o-Y Growth Rate Analysis
6.3.5 Market Attractiveness Index
6.4 Marketing Automation Software Market, By Vertical
6.4.1 BFSI
6.4.2 Telecom & IT
6.4.3 Automotive
6.4.4 Retail
6.4.5 Manufacturing
6.4.6 Healthcare
6.4.7 Government
6.4.8 Media & Entertainment
6.4.9 Hospitality
6.4.10 E-Commerce
6.4.11 Market Size Estimations & Forecasts (2024 to 2029)
6.4.12 Y-o-Y Growth Rate Analysis
6.4.13 Market Attractiveness Index

7. Geographical Landscape
7.1Marketing Automation Software Market, by Country
7.2 Middle East and Africa
7.2.1 By Country
7.2.1.1 Middle East
7.2.1.2 Africa
7.2.2 By Deployment
7.2.3 By Application
7.2.4 By Organization Size
7.2.5 By Vertical

8. Key Player Analysis
8.1 Oracle Corporation
8.1.1 Business Description
8.1.2 Products/Service
8.1.3 Financials
8.1.4 SWOT Analysis
8.1.5 Recent Developments
8.1.6 Analyst Overview
8.2 IBM Corporation
8.3 Adobe Systems Incorporated
8.4 Salesforce.com Inc
8.5 HubSpot Inc
8.6 Teradata Corporation
8.7 Act-On-Software Inc
8.8 SharpSpring Inc
8.9 SAS Institute Inc
8.10 Infusionsoft Inc

9. Market Outlook & Investment Opportunities

10. Appendix
List of Tables
List of Figures

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