Press release
Sales of Luxury Eyewear are forecasted to reach US$ 56 billion by 2033
Luxury Eyewear
The surge in luxury eyewear sales through e-commerce platforms can be attributed to the increased use of smart devices, substantial discounts on online channels, and the convenience of comparing features and prices. E-commerce websites play a pivotal role in this growth by allowing users to provide product evaluations, thereby enhancing the overall user experience and aiding businesses in understanding customer preferences.
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Key Segments of Luxury Eyewear Industry Research Report
By Product Type : Eyeglasses, Sunglasses
By Glass Type : Standard, UV Protected
By Demographic : Men, Women, Kids
By Price Range : US$ 100 to 300, US$ 300 to 500, US$ 500 to 700, US$ 700 to 900, > US$ 900
By Distribution Channel : e-Commerce, Company Outlets/Franchises, Multi-brand Stores, Hospitals & Clinics, Others
By Region : North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Market Expansion Drivers
Market expansion is fueled by growing consumer disposable income and heightened fashion awareness. Key drivers include the escalating use of e-commerce platforms and strategic collaborations among major industry players.
Manufacturers are actively working on expanding their consumer base through diverse channels, with examples of luxury eyewear encompassing sunglasses and eyeglasses falling within the super-premium to luxury price range. These items boast features like radiation protection and intricately designed frames.
Changing Consumer Needs
Factors such as the aging population, increased life expectancy, and evolving fashion trends contribute to the growing need for eyeglasses. Consumers now wear eyeglasses not only for vision correction but also as a fashion accessory to enhance their overall appearance. Changing fashion trends and the transition from spectacles to contact lenses are driving market expansion.
Luxury eyewear stands out with features such as radiation protection, cutting-edge frame designs crafted from precious materials, and a focus on distinctiveness, luxury, social status, strong fashion sense, and quality. The global expectations of discerning consumer groups are met by luxury eyewear.
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Fashion Awareness and Premium Eyewear
Growing fashion awareness among consumers is propelling the demand for luxury eyewear, particularly premium frames and sunglasses. The rise in awareness of eye health issues related to ultraviolet A (UVA) and ultraviolet B (UVB) radiation damage is driving the adoption of premium eyewear, especially for protection against severe weather conditions.
Market expansion is further supported by the increasing purchasing power of Generation Z and young professionals, celebrity influence, and the uptick in online sales. High-end customers prefer luxury eyewear due to the extensive supply and variety of available items.
A key factor driving the luxury eyewear industry's growth is the transformation of eyeglasses into a fashion statement. Manufacturers and designers are placing greater emphasis on creating spectacles and sunglasses with unique aesthetics, dimensions, colors, and structural orientations.
Ongoing Innovation and Consumer Choices
Ongoing innovation and development enable consumers to choose eyewear based on specific occasions and needs, such as workplace attire, casual wear, party wear, and beachwear. The popularity of prescription sunglasses has risen, with many customers owning two pairs of glasses for daily use - one set of ordinary prescription eyeglasses and another set of prescription sunglasses.
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Competitive Landscape
Leading luxury eyewear providers are strategically prioritizing quality control, mergers and acquisitions, adherence to product standards, and efficient supply chain management to enhance their market presence and broaden their customer base. Key players in the global luxury eyewear market are committed to delivering innovative eyewear designs that not only comply with safety regulations but also offer a versatile blend of comfort and affordability, positioning them as stylish accessories.
For example:
In 2019, Luxottica Group made headlines with its acquisition of Barberini S.p.A., a renowned optical glass sun lens manufacturer. This strategic move empowers the Group to elevate its 'made in Italy' production and enhance its expertise in glass sun and prescription lenses.
Also in 2019, Safilo Group announced its acquisition of a 70% stake in Blenders Eyewear LLC, based in California.
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