Aviva strengthens relationship with BillDesk to increase premium payment options

Mumbai, 29 December 2011: Aviva Life Insurance today announced that it has further strengthened its relationship with leading online payment services platform BillDesk (IndiaIdeas.com Limited) to provide increased convenience to its customers for premium payment. As part of the new services, Aviva customers will now have the option to pay their premium through 49 banks on Net banking from the earlier 8-9 banks. Customers can also pay their premiums online through their Visa/Master debit cards besides credit cards. This facility can also be availed for purchasing new policies online or making renewal payments for the existing policies. To avail of this facility, the customer simply needs to log on to the Aviva India website.

Speaking on the tie-up, Snehil Gambhir, COO, AvivaIndiasaid, “In line with our strategy of a focused approach towards customer centricity, this service will help us provide additional convenience in making online and renewal premium payments. This will also help increase our reach and drive our online business, and further improve our persistency ensuring that the customers enjoy the long-term benefit of insurance products.”

MN Srinivasu, Founder & Director, IndiaIdeas.com added, “We are delighted to be consolidating our relationship with Aviva, by extending our entire range of online payments options for the benefit of the Aviva policyholder. We are confident that this will render enhanced business value to Aviva while offering the policyholder the widest choice of online payment options.”

About Aviva India:

• Aviva is the world’s sixth largest* insurance group, serving over 53 million customers across Europe, North America and Asia Pacific

• Aviva's main business activities are long-term savings, fund management and general insurance, with worldwide total sales of £47.1 billion and funds under management of £402 billion at 31 December 2010. We are the largest insurance services provider in the UK and one of the leading providers of life and pensions products in Europe.

• ¬Aviva India is a joint venture between Dabur Group and Aviva Group. Current paid up capital amounts to Rs 2,004 crore. Dabur Group is the 74% shareholder while Aviva Group holds 26%. Aviva Group is a UK based insurance company and one of the world’s oldest insurance Groups, with a history dating back to 1696.

• Aviva’s products have been designed to provide customers flexibility, transparency and value for money. We address all lifecycle needs of a customer – savings, protection, investment and retirement.

• Aviva is the global bancassurance leader and in majority of our countries, bancassurance is the only distribution channel. In India too, we pioneered the concept of Bancassurance.

• In the 2011 FTSE4Good index, Aviva is recognised as the top insurance company for corporate responsibility in the world, out of more than 100 other organisations in our sector. The Reputation Institute’s 2011 rankings, also place Aviva as the UK’s “most reputable” financial services company.

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This release was published on openPR.