THE SEVENTEEN BODY PEACE TREATY

Singapore, 20 February 2008 – Seventeen Singapore, a publication of SPH Magazines Pte Ltd ("SPH Magazines"), presents The Seventeen Body Peace Treaty as part of its Seventeen Body Peace Project.

Seventeen declares Peace! Most girls are at war with their bodies, berating themselves when they do not meet their imaginary standard of beauty and perfection. “We sometimes blame our bodies for the bad day we’re having; we give up cookies, bread or ice cream after someone passes a negative comment about how we look in our jeans; we compare our bodies to our friends’; we disrespect our bodies by denying them proper nutrition and exercise. At the end of the day, obsessing about our bodies doesn’t just dominate our lives – it’s downright exhausting!" says Sasha Gonzales, Deputy Editor, Seventeen Singapore.

Seventeen recognises this unhealthy fixation. To address the body image crisis that has gripped teenage girls, Seventeen US has launched the Seventeen Body Peace Project. This campaign aims to help girls identify the damaging thought patterns that put them at war with their bodies, so that they can “make peace” with their bodies once and for all.

The Seventeen Body Peace Treaty is a very important component of the yearlong Seventeen Body Peace Project campaign. The aim of the Treaty is to inspire and encourage a positive body image among young girls (see attached image). The creator of this Treaty, Ann Shoket, editor-in-chief of Seventeen US, hopes to garner a million signatures for the Seventeen Body Peace Treaty by the end of the year. Celebrities in the US who have supported the Treaty include Pink, Ciara, Amanda Bynes, Carrie Underwood, Katharine McPhee, Ashlee Simpson, Fergie from the Black Eyed Peas, and Heroes’ Hayden Panettiere.

All 13 of Seventeen’s international editions (including Singapore) have adopted the yearlong Seventeen Body Peace Project campaign. In support of the project, Seventeen Singapore is proud to partner with Singapore General Hospital (SGH) to launch the Seventeen Body Peace Treaty locally during Eating Disorders Awareness Week (EDAW), from February 25 to March 1, 2008. The Seventeen Body Peace Treaty launch, on Monday, February 25 has been scheduled to kickstart EDAW. Local celebrities, Hossan Leong, Jeremy Ratnam from Radio 91.3, Cheryl Miles and Stephanie Carrington, among others, will be present to sign the treaty as a show of support for all it stands for. Thereafter, the treaty will be left on the SGH grounds for members of the public to view. Everyone interested in signing the Treaty can do so online, at www.seventeen.com/body/peace.

The Eating Disorders Awareness Week (EDAW) is an outreach effort started in the USA in 1987 to teach people of all ages the importance of promoting positive body image as well as raising awareness about the dangers of eating disorders and the need for early intervention and treatment. EDAW is also a way for individuals to feel involved and effective in the fight against eating disorders. In addition to educating those at risk for developing eating disorders, each year the campaign reaches thousands of individuals struggling with eating disorders and their loved ones, helping them to access much needed treatment and support. Various events, public forums and workshops will be conducted on the hospital grounds during EDAW to raise awareness of eating disorders and weight and body issues.

Says Irene Tan, General Manager, SPH Magazines: "This is an appropriate cause for Seventeen to support. It's important for teenage girls to develop a healthy and positive body image, and realise they are beautiful as they are. Through this campaign, SPH Magazines wishes to do our part to educate young people, encouraging them to accept themselves and to develop healthy lifestyle habits."

As part of the lineup of EDAW events, SPH Magazines will host its Seventeen Perfect Fit workshop on Saturday, March 1, 2008, at the SGH LIFE Centre. Based on the magazine’s very popular Perfect Fit fashion column, the workshop aims to teach girls of all shapes and sizes how to wear the latest trends. Whether they are apple-shaped, flat-chested, pear-shaped or petite, the Seventeen Singapore fashion team will demonstrate how easy it is to pull off the season’s key pieces – and look fabulous doing it!

Seventeen encourages all young women to commit to treating their bodies with love and respect. They can sign the Seventeen Body Peace Treaty on the website: www.seventeen. com/bodypeace and help add to the million signatures that are needed all around the world.

STRONG CELEBRITY SUPPORT FOR SEVENTEEN BODY PEACE TREATY

Singapore, 23 February 2008- Seventeen Singapore's Body Peace Treaty launch, on Monday, February 25 2008, will have a strong celebrity presence, as personalities from the music, television, radio, theatre and sporting worlds band together to declare PEACE!

Says Sasha Gonzales, Deputy Editor, Seventeen Singapore: "We have chosen these personalities because they are very much a part of Singapore's youth culture. Our youth recognise them, and are also familiar with their talents and achievements. But most importantly, these personalities possess a positive and healthy body image. Besides being active and fit, they project what we like to call 'body confidence'. In this respect, therefore, we feel that they are excellent examples for our local youth."

The List of Celebrities Supporting the Treaty:
1. Denise Tan, Radio 91.3 DJ
2. Lingzhi, Radio 100.3 DJ
3. Rod Monteiro, Radio 91.3 DJ
4. Jeremy Ratnam, Radio 91.3 DJ
5. Stephanie Carrington, Fly Entertainment artiste
6. Shane Mardjuki, Fly Entertainment artiste
7. Amanda Ling, Electrico
8.Paul Twohill, singer and Klass International artiste
9. Daren Tan, Project Superstar II Winner 2007 and MediaCorp artiste
10. Deborah Ong, Team Singapore Sports Idol 2007/8
11. Tao Yi Jun, Team Singapore Sports Idol 2007/8
12. Rosalyn Lee, 987FM DJ
13. Hossan Leong, actor and Power 98FM DJ
14. Cheryl Miles, actor and Power 98FM DJ
15. Simone Heng, Power 98FM DJ
16. Super Mario, Power 98FM DJ

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MEDIA CONTACT

Pearly Mak
Assistant Manager
Corporate Communications
SPH Magazines Pte Ltd
DID: (65) 6319 2336
Mobile: (65) 97656704
Email: pearlym@sph.com.sg

About SPH Magazines Pte Ltd

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.
With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, movies, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

This magazines group can also boast about its 10 luxury titles including its flagships The Peak and ICON. At the turn of 2008, SPH Magazines acquired Asia-Pacific Boating, China Boating, Jet Asia-Pacific, Luxury Properties, AsiaSpa, Polo China and Action Asia under its wholly-owned Hong Kong incorporated company Blu Inc Media (HK) Limited. This suite of titles has effectively made SPH Magazines the leading luxury magazines publisher in the Asia-Pacific region.

SPH Magazines' established editorial units also provide excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and any other collateral to meet their business needs.
In the online and IT arena, SPH Magazines also has a highly regarded presence through the portals and publications of its wholly-owned subsidiary, Hardware Zone Pte Ltd. www.hardwarezone.com(R) is consistently been getting rave reviews through the Hitwise awards and several review watchdogs over the last 2 years such that it has become the most respected portal in Asia.

With a vision to continue growth regionally, SPH Magazines is set to become Asia’s publishing powerhouse. It has publishing houses in China, Hong Kong, Thailand, Malaysia, Indonesia and Philippines. SPH Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

At SPH Magazines, the promise is to deliver its best to meet the diverse needs and interests of all its stakeholders and achieve its vision to be a world class Publisher of Choice.

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About Seventeen Singapore

Seventeen Singapore, licensed from Hearst Communications, Inc, is a fun fashion, beauty and lifestyle magazine that reaches out to young women aged 15-22. Spirited, engaging and accessible, Seventeen believes in real beauty for the real girl, and celebrates diversity and creativity by providing useful fashion, beauty and lifestyle tips for every body type and skin tone. According to the latest AC Nielsen Media Index 2007, Seventeen's readership jumped from 46,000 to 72,000, making it the leading fashion & beauty magazine for young women in Singapore.


About Singapore General Hospital

Singapore General Hospital, a member of Singapore Health Services, is the public sector's flagship hospital. Established in 1821, SGH is Singapore's largest acute tertiary hospital and national referral centre offering a comprehensive range of clinical specialties and clinical support services in the region with 1,400 acute beds and about 500 specialists. Annually, 70,000 patients are admitted to the hospital and 600,000 patients attend outpatient clinics.

This release was published on openPR.