Roche Bobois celebrates 40 years in USA

NEW YORK, NY – Roche Bobois Paris, the world’s largest designer and distributor of high-end contemporary furniture, recently celebrated the 40th anniversary of their first location in the United States on the corner of Manhattan’s Madison Avenue and East 35th Street. With over 250 showrooms around the world, including North Palm Beach and Coral Gables, Roche Bobois hosted over 700 invited guests at the “red carpet” event, , sponsored by Harper’s Bazaar and Elle Décor magazines. Guests included interior designers and hundreds of Roche Bobois’ VIP customers as well as editors and publishers from major, national publications.

Wendy Goodman, design editor for New York Magazine and Departures said, “Roche Bobois is a beautiful garden of creativity. There are new ideas in bloom every time you walk in.”

At the same time, DJ Carey, editor in chief of New Cottages and Gardens, (The Hamptons, New York and San Francisco) stated, “The showroom and designs are young, happening and fresh. Everything takes an ‘artistic’ point of view.”

The gala event, also served as the unveiling of their first pieces created by an American designer since Vladimir Kagan in 2000. “The Traveler: An American Chair” by Steven Burks was showcased with an elaborate “forest” vignette as you first entered the showroom. In fact, both levels of the 30,000-sq.-ft. showroom were bedecked for the event, which included live jazz on the street level, a 1970s “disco” with a DJ and vintage nightclub vignette on the lower level (in keeping with the showroom’s 1974 opening) and a brigade of servers passing hors d’oeuvres and champagne.

Among the designs getting a lot of attention were the new Mah Jong Collection – multi-piece, modular sofas with an explosion of colors and patterns, and a number of custom fabrics designed exclusively for Roche Bobois by acclaimed couturier Jean Paul Gaultier.

Among the VIP guests were company principals from Roche Bobois’ worldwide headquarters in Paris including CEO Gilles Bonan; Nicolas Roche, creative director; and Martin Gleize, director of international development.

Bonan stated, “Creativity and diversity are two of the cornerstones of our success around the world. To that we add value, superior quality and a commitment to providing the utmost in custom services and design. None of that would be possible without the collaborative efforts of everyone involved in the process.”

Nicolas Roche added, “Roche Bobois is the only company of its kind that introduces two brand new collections of furniture, lighting and accessories each year. Les Contemporains is highly stylized, modern and sleek while Nouveaux Classiques combines ‘old-world’ design with contemporary fabrics, colors and finishes.”

Glieze and Communications Director U.S. Julien Bigan summed up the evening, “This celebration exuded the excitement and passion we feel for our company. Our constant search for design innovation and excellence is equaled only by our commitment to our customers, the interior design industry and the Roche Bobois brand around the world.”

Roche Bobois Paris, founded in 1961, has showrooms in 45 countries, 24 of which are in major cities in the United States. Everything is manufactured at their family facilities in France and Italy. For information, contact Roche Bobois in Coral Gables at (305) 444-1138, in North Palm Beach at (561) 835-4982 or online at www.roche-bobois.com.

The Adler Network is a fuill-service public relations, marketing and consulting firm in Boca Raton. With 37 years experience, the company specializes in high-end real estate, luxury home furnishings, architecture, interior design and hospitality.

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This release was published on openPR.