SEO For Marketplace Business in 2018

The main goal of each marketplace owner is placing their business offspring in the top SERP positions. Because people tend to only trust the first few links in the search results, it is clear that positive website search ratings can significantly increase its conversion rates.

So, we’ve got an ultimate aim now. But what about the methods for achieving it? Some people believe in the holy power of keywords and tr to create useful and unique content while others just buy the right to place links on third-party resources. But, as the practice shows, there is no win-win approach, because it is impossible to predict what people are guided by choosing a specific link instead of hundreds of others. On the other hand, trying out a bunch of methods subsequently usually causes not only money and time losses, but also a possible decrease in competitiveness ability.

What should site owners emphasize to promote their solutions in 2018?

Below, we share with you our thoughts on the main marketplace promotion trends of 2018.

Optimizing website content for mobile devices.
First of all, we will inform you that Google launches Google's Mobile First Index, a software solution that automatically puts mobile versions of websites into the head of the SERP. This is explained by the fact that an increasing number of Internet users visit network resources with the help of their tablets or smartphones. However, the index’s release has been delayed. So, many site owners were disappointed by their premature haste to optimize the site content for mobile view. Nevertheless, after a couple of months of real activity, this Google Search tool is expected to encourage all owners to convert the current full-format versions of their websites.

Transition from "dry" analytics to consideration of psychological factors of user choice.
Analytical data obtained by Searchmetrics showed that such indicators of user activity as click-through and bounce rate will take a significant place in the further choice of marketing strategy for promoting the website. On the other hand, we tend to believe that this year, there will appear much more advanced tools for determining the rating of the site, rather than the ones which show you only "dry" numbers (like CTR).

Creation of high-quality user content.
Some of us have noticed that the previous year was the year of transition from conventional and very specific SEO techniques to simpler and more understandable techniques. The most trivial of them is the creation of the genuinely high-quality, relevant written content and high-resolution images. In fact, this is a real holy grail for small-business trading platforms, which tend to take place in a branch by personalizing a user experience. In addition, the most popular search engines process the text format in the correct manner. This means that even a couple of keywords, appropriately inserted into the product description or a new post, will help improve the website ranking.

Adaptation of the text content to voice-based searches.
Have you noticed an ever-growing number of voice-based searches? This is caused by the appearance of such AI-based solutions, as Echo Amazon and Google Home. Therefore, the logical conclusion from this trend is the orientation to creating content properly adapted to the spoken language interactions. Thus, you will be able to minimize the presence of unreadable constructions with the keywords.

Information structuring.
2018 will be the year when the majority of Internet sites will not only contain the texts with a huge number of key requests but also really help users solve their problems. The next step in improving the user experience is providing the structured data. So, you should pay attention to the design of the menu and site navigation, as well as the information relevance within rich snippets.

Increasing the user data security.
One of the main features of a reliable and trusted marketplace is a high level of the user data security. For this reason, the Google search engine will soon mark the sites without an SSL certificate.

Providing the visual literacy.
Every day, the worldwide data transmission network is replenished with hundreds of thousands of new sites, the most of which are e-commerce solutions. So, the main goal of their owners is to minimize the distance between the potential buyer and the product items. The most correct and simple way to do this is to visualize the proposed content and provide to customers the detailed product information. And, as you could notice, buying and selling online is becoming more visual. That is why it is very important to establish continuous interaction between the content-makers and the product manufacturer. Thus, the goods cards will have a more conceptually consistent look (from the point of view of the brand to which they belong), and the process of visual search will help your customers get a greater impression of your service.

Conclusion

As you can see, this year, the website SERP promotion methods have been changing. First of all, they have become more human-oriented and aimed at improving the quality of the proposed content. Thus, the approach to the conversion rates boosting becomes more and more transparent. This fact will surely please those who have already unsuccessfully employed the previously existing SEO techniques.

Source: https://roobykon.com/blog/posts/90-seo-for-marketplaces-in-2018

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