PURISME: Cutting-Edge Design with a Distinct Personality

Newcomer PURISME makes a spectacular debut in the world of luxury design: Immediately after its first introduction, the PURISME Letter Opener, has been awarded the prestigious international Red Dot Design Award and earned a similarly prestigious place as an exhibit at the 21st Biennial of Industrial Design 2008 at Lubljana, chosen by an international jury from 421 entries.

The award-winning design uses the fascinating hi-tech material carbon to make a distinctive sculptural statement with instant emotional impact: „I wanted the PURISME Letter Opener to express the uncompromising dynamics of a racing speedboat,“ comments designer Mario Zeppetzauer.

The resulting tool is both visually fascinating and ergonomically convincing. Haptically it conveys the proverbial „touch of class“ and inside it carries a unique feature: On a specially developed RFID-TAG it carries an electromagnetically coded personal message from the design artist. Thus, PURISME propels the age-old tradition of engraving personal items forward into the cyberspace era, giving an industrial product a soul, a history, and a lot of additional emotional value.

The PURISME Letter Opener is a European product of uncompromising quality: Manufactured in a process that combines latest serial production technology with traditional craftsmanship, each single example undergoes meticulous controls during production and an additional final inspection by the designer who has to sign his approval before the item leaves the factory.

Pure. Powerful. Distinctive. Dynamic. Polarising. Emotional. Seductive. And made of hi-tech material carbon: Meet PURISME, the new global luxury brand.

The shaping force behind PURISME is a lively pioneering spirit with an unbending determination to break all limits: With groundbreaking design that seeks to seduce and creates craving. With distinctive sculpural concepts, created in a process of permanent evolution and shaped in hi-tech carbon material.

PURISME combines traditional craftsmanship with latest serial production technology. Each single product undergoes meticulous controls during production and an additional final inspection by the designer who signs his approval on the quality certificate without which no PURISME product can go on sale.

PURISME CARBON LUXURIES, the global luxury brand for design products made of carbon.

PURISME GmbH
Neustiftgasse 6-8
1070 Wien
T: +43 1 522 3497 10
F: +43 1 522 3497 11
contact@purisme.com
www.purisme.com

Media contact:
Robert Kirchschlager
robert.kirchschlager@purisme.com
T: +43 1 522 3497 10

This release was published on openPR.